Dyala Badran

Dyala Badran is an experienced professional in digital content and commercial solutions, currently serving as the Head of Commercial Content Solutions at TikTok since August 2020. Previous roles at TikTok include Content Solutions Lead and Content Manager for TikTok Live, focusing on revenue generation through content partnerships and media activations. Prior to TikTok, Dyala held positions at Webedia Arabia as Director of Partnerships and Content Director, where responsibilities included optimizing digital strategies and increasing revenue streams across various sectors. Dyala's expertise also extends to E-Lab as a Digital Consultant and Mirum Agency as Senior Digital Strategist, along with earlier roles in organizations such as M Media, Quantum Communications, Leo Burnett Beirut, and the National Democratic Institute. Educational qualifications include a Master of Science from SOAS University of London and a BA in Political Studies and Sociology from the American University of Beirut.