Isabel Amaral is an experienced Employer Branding Partner with a focus on enhancing employer branding strategies at TikTok and ByteDance. Formerly, Isabel held positions in employer branding and internal communication at Shopee and was involved in sales and research design at ActualSales. Isabel's academic background includes an MBA in Retail Marketing from USP/Esalq and a degree in Advertising and Creation from Universidade Presbiteriana Mackenzie.