Lucila Fernández del Campo

Lucila Fernández Del Campo is an experienced marketing professional with a strong background in digital marketing and e-commerce. Currently serving as the SMB Partnerships & Acquisition Manager for TikTok Shop, Lucila has previously held roles at Alibaba Group, including Campaign & Onsite Manager for Miravia and Promotion Campaign Manager for AliExpress Spain. Additional experience includes positions as Online Marketing & E-commerce Manager at Douglas, Digital Marketing Assistant at ¡Hola!, and Marketing Analyst at Bodegas Bianchi. Lucila holds a Master's Degree in Advanced Analytics in Strategic Marketing from Universidad Complutense de Madrid and completed ThePowerMBA Future Leaders Program.