Norissa Samuels

Norissa Samuels is an accomplished professional with extensive experience in content partnerships, client strategy, project management, and community engagement. Currently serving as the Content Partnerships Lead at TikTok since January 2021, Norissa has previously held senior roles at Tyger Shark Inc. and DHL, along with a significant history in sports and event marketing with MLSE and the Toronto 2015 Pan/Parapan American Games Organizing Committee. Notable achievements include effectively managing public presentations and community relations, leading key initiatives such as the nationwide Torch Relay for the 2015 Games, and growing social media presence through creative content development. Norissa holds a degree from York University.