Laura Parrí Royo

Laura Parrí Royo has extensive experience in marketing and communications roles. Laura is currently working at TJC Group as the Marketing Director, where they are responsible for developing and managing all communication and marketing strategies to expand the company's brand worldwide. Prior to this, they worked as the Group Marketing Manager at TJC Group, where they were in charge of the marketing mix, including communications, corporate image, web presence, and exhibition materials.

Before joining TJC Group, Laura worked as a Digital Marketing Specialist at Leica Geosystems, where they created and implemented a multi-channel marketing plan to generate leads and support sales. Laura also generated content to engage, educate, and inform customers through digital and social techniques.

Laura has also held positions at Cerner Corporation as a Marketing Communications Manager, where they promoted Health Information Technologies in Spain, Latin America, and Portugal. Laura successfully grew Cerner's media impact during their tenure. At Knauf Insulation, they served as the Marketing Communication Manager for Iberia & North Africa, collaborating with sales teams to develop marketing strategies and grow market share. Laura also aligned the company's marketing strategy with its global vision and developed the digital and social media strategy.

Additionally, Laura has experience as a Marketing Communications Officer at Soler&Palau Ventilation Group, overseeing communications for a leading producer of ventilation systems. Laura led the creation and user experience design of a new website for the organization. Laura also worked as a Marketing Assistant at Cromology SAS, supporting retail and trade marketing actions, and at Laboratorios Inibsa as an intern in the Marketing Pharmaceuticals Department, where they conducted market research and managed website content.

Laura Parrí Royo has a diverse education history. In 2003 to 2008, they earned a Bachelor's degree in Business Economics from Universitat Pompeu Fabra. In 2007, they participated in the Erasmus Programme at the University of Amsterdam, studying Business Economics. In 2008 to 2009, they completed a Postgraduate course in Marketing at Universitat Pompeu Fabra. From 2010 to 2017, they pursued a Bachelor's degree in Public Relations, Advertising, and Applied Communication with a focus on Corporate Communication and Public Relations at Universitat Oberta de Catalunya. In 2015, they obtained a certification in Marketing Digital Course from IAB Spain. Most recently, in 2019, they completed a Digital Strategy diploma in Professional Marketing at CIM | The Chartered Institute of Marketing.