Kate Keparutis

Kate Keparutis has a diverse and extensive work experience in the creative field.

Kate is currently a Creative Director at TodayTix Group (TTG), since May 2023. Prior to this role, they served as a Creative Director/Creative Consultant from October 2020, although the specific company is not mentioned.

From May 2021 to March 2023, Kate was the Senior Creative Director at Freshly, where they led the creative team and oversaw various brand initiatives, marketing campaigns, TV campaigns, and product launches. Kate also played a key role in refining the brand's positioning and refreshing the branding.

Before joining Freshly, Kate worked at HelloFresh as the Director of Brand Creative from September 2019 to September 2020. In this role, they led a team of 15 creative writers and designers, focusing on brand and photography guidelines, creative strategy, growth marketing initiatives, and product innovation.

From 2016 to 2019, Kate was the Design Director of the Hydration Portfolio at PepsiCo. Their responsibilities included brand development, creative strategy, visual identity system, and execution for two new brand launches.

Prior to PepsiCo, Kate held the position of Creative Director at Match Marketing Group (formerly Circle One Marketing) from April 2013 to July 2016. Kate also served as a Creative Director and Associate Creative Director at Circle One Marketing from 2009 to 2013, where they led creative teams, managed various projects, and built strong client relationships.

Kate's career started as a Senior Art Director at Epsilon (formerly Ryan Partnership) from September 2004 to April 2008.

Kate Keparutis has a Bachelor of Fine Arts degree in Communications Design from Syracuse University. In 2013, they enrolled at the Yale School of Management to pursue a degree called AIGA: Business Perspectives for Creative Leaders. In 2014, Kate attended the Institute of Culinary Education, where they studied Food Styling with Food52, Recipe Writing, and Food Marketing. During the same year, they also participated in the Fall Culinary BootCamp at The Culinary Institute of America.