Feyona van Middelaar

Feyona van Middelaar serves as a Product Manager II for Automotive Navigation UI at TomTom since April 2017, focusing on the strategic direction and execution of automotive navigation applications. Previously, Feyona held various roles at TomTom, including launching an innovative analytics product and leading analytics strategies for navigation products, with a strong emphasis on user experience and data-driven decision-making. Feyona's marketing background includes positions as an Online Marketer and Marketing Advisor at METT, where skills in social media management, content creation, and online marketing strategies were honed. Earlier experience also includes roles at ChainConnection as a Junior Marketer and as an intern, contributing to concept development and digital strategy. Feyona holds a Master of Arts in New Media and Digital Culture and a Bachelor's degree in Marketing and Concept Development from Universiteit Utrecht.