Too Good To Go is a global social enterprise dedicated to tackling food waste in the restaurant, retail and catering industry. 

Food & Beverage

Too Good To Go

Veronika Hoff

Sander Christophersen is currently the VP of Product at [Too Good To Go](/org/too-good-to-go). Prior to this, they worked as a Product Manager for Digital Sales at issuu from January 2017 to September 2017. Sander was responsible for launching the digital sales product solution that allows publishers to earn money from their loyal and engaged followers instead of only having to monetize through advertising. Sander has also worked as a Product Director for Platform at LanguageWire from May 2007 to December 2016. In this role, they were responsible for all user facing products and oversaw a team of 20 engineers across two locations in Poland and Ukraine.

Sander Christophersen reports to Morten Keldebæk, CTO. They work with Brian Christensen - Co-Founder & Lead Developer, Carl Johan Rising - Director of Data.

Sander Christophersen

Mateo Rando is currently the Chief Product Officer at [Too Good To Go](/org/too-good-to-go). Prior to this, they held the same position at [Lyst](/org/lyst) from July 2020 to September 2022. Before that, they were the Director of Product Management at [Spotify](/org/spotify) from March 2017 to February 2021. Mateo has also worked as a Senior Product Manager andProduct Manager at [Spotify](/org/spotify), and as a Product Researcher and Product Research and Analytics at Facebook.

Mateo Rando attended [Boston College](/org/boston-college) for their undergraduate degree and then [University of Pennsylvania](/org/university-of-pennsylvania) for their Master's degree.

Mateo Rando

Robert Hjertmann Christiansen is the VP of Platform Engineering at [Too Good To Go](/org/too-good-to-go). Robert has previously worked as a software developer and technical lead at [Exerp](/org/exerp), a lead software engineer at [Under Armour](/org/under-armour), and as a chief software architect at Endomondo. Robert has also worked as a software engineer at Topdanmark Forsikring A/S and as a teachers assistant at Technical University of Denmark.

Robert Hjertmann Christiansen has a Bs.Sc.EE in Computer Engineering from the Technical University of Denmark and an HTX from Frederiksberg Tekniske Gymnasium.

They are on a team with Carl Johan Rising - Director of Data, Sander Christophersen - VP, Product, and Brian Christensen - Co-Founder & Lead Developer. Robert Hjertmann Christiansen reports to Morten Keldebæk, CTO.

Robert Hjertmann Christiansen

Simon Leesley is the Group COO at [Too Good To Go](/org/too-good-to-go). Before that, they were an advisor at [Anomalie](/org/anomalie) from January 2019 to February 2022. Prior to that, they were the Managing Director, International at [Stitch Fix](/org/stitch-fix) from September 2013 to April 2022. Simon started their career as a consultant at The Boston Consulting Group from August 2011 to September 2013. Simon won the Risk Taker of the Year award in 2007. From June 2010 to August 2010, they were a Summer Consultant at The Boston Consulting Group and won the Risk Planner of the Year award in 2005. From February 2003 to August 2009, Simon was at Neiman Marcus where they were the Strategic Planning, Senior Planner. Simon won the Risk Taker of the Year award in 2007.

Simon Leesley has a Master of Business Administration from Northwestern University - Kellogg School of Management and a degree in business with a focus in finance from Texas McCombs School of Business.

Simon Leesley reports to Mette Lykke, CEO. Simon Leesley works with Kasper Heine - General Counsel, Martin Kvist - Group CFO, and Joost Rietveld - Group Chief Commercial Officer. Some individuals on their team include Felipe Contreras - VP, Global Communications, Chris MacAulay - Managing Director, US, and Georg Strasser - Country Manager, Austria.

Simon Leesley

Kasper Heine is the current General Counsel at Too Good To Go. Prior to this, they were the General Counsel and Head of Trust & Transparency Unit at [Trustpilot](/org/trustpilot) from March 2014 to October 2019. Before that, they were a Partner at [Bird & Bird](/org/bird-bird) from May 2013 to March 2016. From January 2000 to May 2013, they were an Attorney-at-law and Partner at BvHD. From January 1995 to December 2004, they were a Special Legal Consultant at KODA and Nordic Copyright Bureau. Prior to that, from January 1990 to December 1995, they were a Legal Assistant at Fabritius Tengnagel & Heine.

Kasper Heine has a master's degree in law from Københavns Universitet - University of Copenhagen.

Kasper Heine reports to Mette Lykke, CEO. They work with Mikkel Fog Holm-Nielsen - Executive Assistant to CEO, Lucie Basch - Co-Founder & Chief Expansion Officer, and Javier A. Amigo Miranda - Chief Marketing Officer.

Kasper Heine

Geertje Zeegers is a Dutch businesswoman and the current country manager for [Too Good To Go](/org/too-good-to-go) in the Netherlands. Geertje has previously worked as a member of the advisory board for Msc. Quantitative Marketing at [Erasmus University Rotterdam](/org/erasmus-university-rotterdam), a GAIn trainer and course lead, and a partner at MIcompany. At Topvrouwen.nl, they were responsible for the AI Academy of MIcompany. Zeegers has built an internal dedicated team and led multiple functional teams at MIcompany, working to strengthen the entire company by making education and development an essential part of its DNA and fostering diversity. Geertje has also forged strong ties with leading AI professors and tracked new AI developments.

Geertje Zeegers was educated at Piscataway Highschool and then went on to study social psychology, economic psychology, statistics at Rijksuniversiteit Groningen. Geertje later completed a data analytics female leadership program at MIcompany & the Inclusion factory. Geertje also did a senior leadership program at MIcompany & THNK and a strategisch key accountmanagement program at Krauthammer. Finally, they completed a marketing metrics course at [University of Pennsylvania](/org/university-of-pennsylvania) - The Wharton School.

Their manager is Simon Leesley, Group COO. Some of their coworkers include Eugenio Sapora - Country Manager, Italy, Felipe Contreras - VP, Global Communications, and Chris MacAulay - Managing Director, US.

Geertje Zeegers

Preben Damgaard is the current Chairman at [Too Good To Go](/org/too-good-to-go). Prior to this, they were with [Saxo Bank](/org/saxo-bank), [Dixa](/org/dixa), [OrderYOYO](/org/orderyoyo), Configit, [Templafy](/org/templafy), Nordic Cloud Technologies, and 7N. Preben also has their own company, Damgaard Company A/S. Preben has a long and successful history in the business world, and their experience has been invaluable to [Too Good To Go](/org/too-good-to-go).

Preben Damgaard has completed an Executive Programme in Sustainable Finance and ESG at [Copenhagen Business School](/org/copenhagen-business-school), an Executive Programme in Board work in Financial Institutions - Bank & Mortgage at [Copenhagen Business School](/org/copenhagen-business-school), and an Executive Management Programme at [INSEAD](/org/insead). Preben has also completed an Executive Board Programme at [INSEAD](/org/insead), an HD in Organization, Informatics & Management Accounting at [Copenhagen Business School](/org/copenhagen-business-school), and a BSc in Business Administration at [Copenhagen Business School](/org/copenhagen-business-school). Preben Damgaard has also completed a High School Diploma in Mathematics and Physics at Gladsaxe Gymnasium.

Preben Damgaard

Jesper Lindhardt is a board member at [Too Good To Go](/org/too-good-to-go) and a strategic advisor at Platypus. Jesper was previously the COO at [Labster](/org/labster) and the president and COO at [Ocean.io](/org/ocean-io).

Jesper has over 6 years of experience in business development and sales & marketing. Jesper has extensive experience in developing distributor networks and channel partnerships. Jesper also has experience in product development and pricing strategy.

Jesper Lindhardt has a background in economics, having studied at [Copenhagen Business School](/org/copenhagen-business-school) for both their B.Sc. and M.Sc. Jesper also has a high-school diploma in mathematics and physics from Køge Gymnasium. In addition to their academic credentials, Jesper Lindhardt has also completed executive programs for growing companies at both Stanford University Graduate School of Business and [INSEAD](/org/insead) / Global SAP University.

Jesper Lindhardt

Jonas Mallisse is the current Vice President of Global Expansion at [Too Good To Go](/org/too-good-to-go). Prior to this, they were with Enchanté vzw, Bolt Energie, tiemie, and Pepperminds Belgium. At PoweredLocal, they held the position of Partnerships & Sales from September 2017 to November 2017. And at Pepperminds Belgium, they were the Head of Operations from August 2014 to January 2017.

Mallisse has spent much of their career in various operational and strategic roles. Jonas has extensive experience in digital innovation, IT, and compliance policy. Jonas is also skilled in the area of recruitment and hiring process for students. In their current role at [Too Good To Go](/org/too-good-to-go), they are responsible for overseeing the company's expansion efforts worldwide.

Jonas Mallisse studied Advertising and Consumer Behavior at [Ghent University](/org/ghent-university) and Business Management, Marketing & Sales at Arteveldehogeschool. Jonas is certified from Thought Leaders Academy in Premium Keynote Program and from Chirojeugd-Vlaanderen vzw in Hoofdanimator in het jeugdwerk.

Their manager is Lucie Basch, Co-Founder & Chief Expansion Officer. They are on a team with and Mikkel Fog Holm-Nielsen - Global Accelerator.

Jonas Mallisse

Chris MacAulay is the Managing Director of [Too Good To Go](/org/too-good-to-go) in the United States. Chris has over fifteen years of experience in business development and marketing. Prior to their current position, Chris was the Vice President of Global Partnerships at [Under Armour](/org/under-armour) from January 2016 to June 2020. In this role, they were responsible for driving partnerships and revenue across four key verticals: personalization, nutrition, hardware, and wellness. Chris also set the business unit strategy, sales management, product integrations, marketing communications, operations, pricing, and client services approach.

Before joining [Under Armour](/org/under-armour), Chris was the Chief Marketing Officer at IGNITE-TEK from July 2006 to September 2015. During their time at IGNITE-TEK, they started and grew the team that built out the company’s first digital offering as part of building a $35M+ profitable business. This included customer acquisition strategies that generated over $1B+ in product sales.

Prior to IGNITE-TEK, Chris held various positions in product development and business development. Chris was the General Manager of Product Development at SureClick from October 2005 to June 2006 and the Vice President of Business Development at InPhonic, Inc. from January 2002 to October 2005.

Chris MacAulay completed a BA in English at the University of Virginia.

Chris MacAulay reports to Simon Leesley, Group COO. They are on a team with Paschalis Loucaides - VP, Operations & Country Manager, UK, Felipe Contreras - VP, Global Communications, and Laure Berment - VP, Food Insecurity.

Chris MacAulay

Caroline Fulda is the VP of Global Customer Success at [Too Good To Go](/org/too-good-to-go). Caroline has also worked as a Digital Social Media Intelligence Junior at [Danone](/org/danone) from September 2016 to March 2017. There, they were responsible for operational projects such as collecting, reporting, analyzing, and recommending digital activities on Global digital projects dealing with business issues. Caroline also organized key meetings and prepared presentations. Caroline was also responsible for strategic projects such as centralization of e-listening studies, development of the visibility of social dashboards, and support in the delivery of campaign insight performance. For analysis, they were tasked with generation of relevant data towards different audiences to promote the creation of adapted brand content on digital platforms. Caroline's research skills were utilized in identifying digital trends and insights.

Caroline Fulda has a Master of Science from ESSEC Business School and a Master Management Stratégique et Conseil from Université Paris Dauphine - PSL. Caroline is currently studying management at [Concordia University](/org/concordia-university).

Caroline Fulda reports to Joost Rietveld, Group Chief Commercial Officer.

Caroline Fulda

Michael Bookser is the Director of Legal at [Too Good To Go](/org/too-good-to-go). Previously, they were the Head of Legal - Commercial at [Trustpilot](/org/trustpilot) from December 2016 to December 2020. Prior to that, they were Corporate Counsel at [Continuity](/org/continuity) from November 2014 to November 2016. Michael began their legal career as an Associate at the Law Offices of Robert Vincent Sisca and Associates, LLC from July 2013 to August 2014. Michael then worked as a Staff Attorney at [Boies, Schiller & Flexner LLP](/org/boies-schiller-flexner-llp) from June 2011 to February 2013.

Michael Bookser has a Master of Business Administration (M.B.A.) from University at Albany, SUNY, a Juris Doctor from Albany Law School, and a Bachelor of Arts (B.A.) in International Politics from [Penn State University](/org/penn-state). Michael is certified from New York, Connecticut, and New Jersey in Bar Memberships.

Michael Bookser reports to Kasper Heine, General Counsel.

Michael Bookser

Paschalis Loucaides is the Vice President of Operations and Country Manager for [Too Good To Go](/org/too-good-to-go) in the United Kingdom. Paschalis has previously held positions as Head of Retail for [Vue Entertainment](/org/vue-entertainment-limited), Marketing Director for Tesco PLC, and Marketing Director for Carluccio's. Prior to their work in marketing, Paschalis was a Technical Assistant for Interorient and a Brand Manager for [Procter & Gamble](/org/procter-gamble).

Paschalis Loucaides has a degree in Manufacturing Engineering from the [University of Cambridge](/org/university-of-cambridge), and has completed executive education programs in climate change, economics, and policy at the [London School of Economics and Political Science](/org/london-school-of-economics-and-political-science) (LSE), as well as a strategic marketing program at the [London Business School](/org/london-business-school).

Paschalis Loucaides reports to Simon Leesley, Group COO. They are on a team with Tina Halborg Nielsen - VP, Operations - Europe, Sophie Trueman - Managing Director, UK&I, and Felipe Contreras - VP, Global Communications.

Paschalis Loucaides

Kalimaya Krabbe is the Global Head of PR at [Too Good To Go](/org/too-good-to-go). Prior to this, they were the Global Media Relations Manager at [Novozymes](/org/novozymes) from August 2021 to November 2021 and the Senior Communications Manager at OpenTable from May 2019 to June 2021. 

Kalimaya has extensive experience in communications, public relations, and media relations. Kalimaya has a proven track record in developing and executing creative campaigns, building reputational advantages, and streamlining key messages. Kalimaya is an expert in project management and has experience in conducting large global data-driven studies. Kalimaya is also a skilled presenter and trainer, having conducted internal courses and workshops on public speaking and presenting. 

Kalimaya is a strategic thinker with a passion for making a positive impact. Kalimaya is committed to their work and takes pride in producing high-quality results.

Kalimaya Krabbe works with and Leanne Attridge - Global Head of Internal Communications. Kalimaya Krabbe reports to Felipe Contreras, VP, Global Communications.

Kalimaya Krabbe

Kristine Østensen is the Global Head of People Operations at [Too Good To Go](/org/too-good-to-go). Kristine has over 20 years of experience in talent & engagement leadership, team development, and business development. Kristine has a passion for helping businesses create engaging employee experiences with the help of cognitive technologies. 

Østensen started their career in 1999 as a SAP & Learning Consultant at PwC Consulting. In 2002, they transitioned to IBM Global Business Services Talent & Engagement, where they spent 16 years as the Talent & Engagement Leader in Denmark. In this role, they were responsible for team development and leadership as well as business development. Kristine also served as the Nordic graduate program manager for future leaders in the consulting business - CbD. 

In 2018, Østensen left IBM to join EY as a Director. Kristine spent a year in this role before moving to their current position at [Too Good To Go](/org/too-good-to-go) in May 2019.

Kristine Østensen has a Master of Science in Industrial Engineering and Technology Management from the Norwegian University of Science and Technology (NTNU).

Their manager is Mona Evelyn Vaupel, Chief People Officer.

Kristine Østensen

Lasse Heegaard is the current Global VP of Finance at [Too Good To Go](/org/too-good-to-go). Lasse has also previously worked as the VP of Business Development & Marketing Europe at [Gunnebo](/org/gunnebo), Strategy Programme Manager at Nykredit Asset Management, Senior Strategy Consultant at [Telenor](/org/telenor), Strategy Consultant & Manager at [Bain & Company](/org/bain), Procurement Associate at the [United Nations](/org/united-nations), and Senior Consultant at IBM.

Lasse Heegaard has a M.Sc. in Intercultural Management from [Copenhagen Business School](/org/copenhagen-business-school).

Lasse Heegaard works with and Martin Berentzen - VP, Global Finance & Group Deputy CFO. Their manager is Martin Kvist, Group CFO.

Lasse Heegaard

Laure Berment is the VP of Food Insecurity at [Too Good To Go](/org/too-good-to-go). Prior to this, they were the Country Manager for Germany at La Ruche qui dit Oui !, a VC-funded European technology start-up that operates across 9 European countries whose mission is to fight for a fairer food system. Laure was responsible for strategic planning in close collaboration with French HQ and other European markets, overseeing strategic and commercial development on the German market including brand development, marketing and public relations, recruiting & managing team (6 people), setting and following business objectives, financial planning, budgeting and cash flow, and business development: connecting with key stakeholders and influencers.

Before La Ruche qui dit Oui !, Laure Berment was a Project Manager at Residetapes Developpement from August 2011 to August 2013, and before that a Project Manager and Key Account Manager at Cap Enseignement Supérieur from September 2010 to December 2010.

Laure Berment has a Master of Science (MSc) in Management from [ESSEC Business School](/org/essec-business-school), an exchange programme in Business & Economics from WU (Vienna University of Economics and Business), a Bachelor of Laws (LLB) from CY Cergy Paris Université, and a classe préparatoire from Lycée Henri IV.

They work with Felipe Contreras - VP, Global Communications, Eugenio Sapora - Country Manager, Italy, and Heidi Boye - Country Manager, Denmark. Laure Berment reports to Simon Leesley, Group COO.

Laure Berment

Heidi Boye is the current Country Manager for Denmark at [Too Good To Go](/org/too-good-to-go). Prior to their current position, they were with Tænketanken Frej and [Implement Consulting Group](/org/implement-consulting-group). 

At [Implement Consulting Group](/org/implement-consulting-group), Heidi was a Managing Consultant and was responsible for establishing a new team within Customer Experience Design. Heidi also led various customer experience projects, such as developing a future service model for a top bank in Denmark and developing new service concepts for another top bank in Denmark. 

Heidi has always been driven by a desire to help others and make a difference. In their current role at [Too Good To Go](/org/too-good-to-go), they are able to do just that by working to reduce food waste and make a positive impact on the environment.

Heidi Boye has a Ph.D. from [Copenhagen Business School](/org/copenhagen-business-school) and [University of Sydney](/org/university-of-sydney), Australia. Heidi is also certified as an Erhvervscoach Uddannelse from Ørsted Udvikling & Ledelse. Additionally, they hold a Master's in Marketing and Communication Management from [Copenhagen Business School](/org/copenhagen-business-school), and a Bachelor's in Business Administration from the same school. Lastly, they have completed a 4-year NLP Psychotherapist Uddannelse from Dansk NLP Institut.

Heidi Boye reports to Simon Leesley, Group COO. Some of their coworkers include Georg Strasser - Country Manager, Austria, Chris MacAulay - Managing Director, US, and Sophie Trueman - Managing Director, UK&I.

Heidi Boye

Leanne Attridge is the Global Head of Internal Communications at [Too Good To Go](/org/too-good-to-go).

 Prior to joining [Too Good To Go](/org/too-good-to-go), Leanne worked as a Communications and Engagement Consultant at Forty1, a division of The Creative Engagement Group (TCEG). At Forty1, Leanne was part of a team who blended insight, creativity and technology to create unforgettable experiences.

Before their time at Forty1, Leanne was an Account Director at The Creative Engagement Group, where they engaged audiences through the creation and delivery of live experiences, strategic communications, video and interactive content.

Leanne's previous experience also includes working as the Intelligent Mobility PR Section Manager at Nissan Motor Corporation and as the Marketing and Brand Manager at Investors in People.

Leanne started their career as a Graduate Intern at the UK Commission for Employment & Skills (UKCES) and later did a PR and Events Internship at KTB PR. Leanne also has experience working as a journalist, having worked at Express Newspapers.

Leanne Attridge has a Professional Diploma in Marketing from the Chartered Institute of Marketing, as well as a Bachelor of Arts in Leanne'story from the [University of East Anglia](/org/university-of-east-anglia).

Leanne Attridge reports to Felipe Contreras, VP, Global Communications. Some of their coworkers include Kalimaya Krabbe - Global Head of PR.

Leanne Attridge

Carl-Emil Jensen is currently the Head of Creative at [Too Good To Go](/org/too-good-to-go). Prior to that, they were a Product Designer for Connected Fitness at [Under Armour](/org/under-armour) from June 2016 to June 2017. Carl-Emil got their start in the industry as a Jr. Creative Strategist at Zupa from August 2015 to December 2015. Carl-Emil then went on to co-found HelloStudio, a webagency developing visual identities and online experiences, where they worked from June 2015 to July 2016. Their next venture was co-founding Ukendt Talent, a community providing little known artists a window to expose their creative talent, where they worked from April 2015 to June 2016. Carl-Emil began their career as an intern at Territory from February 2014 to May 2014 and then worked as a freelancer from July 2012 to February 2013.

Carl-Emil Jensen has a BA in Digital Concept Development and a degree in Multimedia Design from Copenhagen School of Design & Technology. Carl-Emil also has a background in English, Social Science & Psychology from Espergærde Gymnasium.

Their manager is Ivo van den Brand, Chief Marketing Officer. Some of their coworkers include Elsa Canot - VP, Global Brand.

Carl-Emil Jensen

Lucie Basch is the Co-Founder and Chief Expansion Officer at [Too Good To Go](/org/too-good-to-go).

Lucie started their career as a student in Master of Science of Logistics and Supply Chain Management. Lucie was placed with EDF Energy for the New Nuclear Build and created a Supplier Performance Assessment Monitoring tool.

Lucie then moved to Amazon where they deployed a real time sophisticated monitoring tool. Lucie also actively assisted the area manager, leading a team of 30 workers. Following Amazon policy, they created and communicated standard documents describing precisely the step-by-step procedure of each production process.

In their current role at [Too Good To Go](/org/too-good-to-go), Lucie is responsible for expanding the company's operations. Lucie has successfully expanded the company to multiple countries and is continuously looking for new opportunities to grow the business.

Lucie Basch is an engineer who studied at Ecole Centrale, a school known for engineering. Lucie has a master's degree in logistics and supply chain management from Cranfield University. Lucie also has a degree in engineering from Centrale Lille.

Lucie Basch reports to Mette Lykke, CEO. Some direct reports include Mikkel Fog Holm-Nielsen - Global Accelerator, Jonas Mallisse - VP, Global Expansion. Some of their coworkers include Martin Kvist - Group CFO, Joost Rietveld - Group Chief Commercial Officer, and Ivo van den Brand - Chief Marketing Officer.

Lucie Basch

Georg Strasser is the current Country Manager for Austria at [Too Good To Go](/org/too-good-to-go). Prior to this, Georg was the Corporate Responsibility Manager at [HOFER KG](/org/hofer-kg) from February 2015 to June 2019. In this role, Georg led a team of Corporate Social Responsibility Experts on Sustainability, Communication ("Heute für Morgen"), CO2 reduction, Corporate Citizenship, and Corporate Volunteering. Georg is particularly proud of having developed and executed a nationwide philanthropy strategy, and a number of food waste programs that reduced waste significantly. 

Before their work at [HOFER KG](/org/hofer-kg), Georg was a Research Trainee at Grameen Bank in Dhaka from January 2014 to December 2014. Georg travelled to Dhaka to learn from the pioneer of social business and to conduct their field research for their Master's thesis on microfinance and poverty alleviation. Inspired by the precedence of eradicating worldwide poverty and the unresolved discussion how to solve this problem, Georg tried to find out how microfinance and social business can play a role. 

Georg's first professional experience was as an Assistant to the Director at INTERNATIONAL FOUNDATION FOR SCIENCE from January 2013 to December 2013.

Georg Strasser has a Master of Science in Sustainable Development from [Uppsala University](/org/uppsala-university), as well as a Master of Arts in Business and a Bachelor of Arts in Business from Fachhochschule Wiener Neustadt. Georg also has an exchange semester from [Edith Cowan University](/org/edith-cowan-university). Georg is certified in Project Management from SMBS - University of Salzburg Business School.

They work with Laure Berment - VP, Food Insecurity, Heidi Boye - Country Manager, Denmark, and Tina Halborg Nielsen - VP, Operations - Europe. Georg Strasser reports to Simon Leesley, Group COO.

Georg Strasser

Jamie Crummie is the co-founder and director of Too Good To Go, a food waste reduction app. Prior to their work with Too Good To Go, Crummie was a field researcher for the Refugee Rights Data Project from October 2015 to February 2016. Jamie has also worked as a renewal specialist for Avantia Group from August 2014 to December 2015, an account executive for Hindsight Wealth from January 2013 to December 2013, and a campaign coordinator for RECOGNISE from January 2012 to December 2013.

Jamie Crummie has a Bachelor of Laws (LLB) with Australian Legal Studies from the [University of Leeds](/org/university-of-leeds). Jamie also has a Master of Laws (LLM) from Queen Mary University of London. Jamie is currently studying International Law at Queensland University of Technology.

Jamie Crummie

Elsa Canot is the current Vice President of Global Brand at [Too Good To Go](/org/too-good-to-go). Prior to this, they served as the Head of Marketing at [Too Good To Go](/org/too-good-to-go) France from January 2018 to January 2020. Before their time at [Too Good To Go](/org/too-good-to-go), Elsa was a Brand Manager at Lactalis Nestle from September 2013 to September 2016. 

During their time at Lactalis Nestle, Elsa was responsible for driving growth for the company's brands. This included staying up-to-date on market trends and competitor activity, reviewing performance of the brand portfolio, and presenting to top management and retailers. Elsa was also responsible for managing innovation and renovation projects with Nestlé PTC & SBU. This involved briefings with cross-functional teams (R&D, factory) on product development, conducting qualitative and quantitative studies to ensure consumer success, developing impactful packaging, and managing the P&L of the portfolio. 

In addition, Elsa collaborated with the sales team to maximize the impact of promotions and product launches. This included activation in-store and online (POS, sampling), as well as post-promotional analysis to optimize future activations. Lastly, Elsa created an ATL campaign ($1M TV investment) and managed the complete development of the creative idea.

Elsa Canot has a Master of Science in Management from Grenoble Ecole de Management and a Master of Science in Management from [International Management Institute](/org/international-management-institute-imi). Elsa also attended classes at Lycée Michel de Montaigne and Lycee Fernand Daguin.

Some of their coworkers include and Carl-Emil Jensen - Head of Creative. Elsa Canot reports to Ivo van den Brand, Chief Marketing Officer.

Elsa Canot

Martin Kvist is the Group CFO at [Too Good To Go](/org/too-good-to-go). Prior to their current position, they served as a Board Member for Signaturgruppen A/S from May 2017 to October 2021. Martin was also the CFO for Nets Group from June 2010 to October 2021 and Business Controller for PBS A/S from February 2005 to September 2010. Martin began their professional career as a student job at Nykredit A/S in April 2002.

Martin Kvist has a B.Sc. in Economics and Business Administration from [Copenhagen Business School](/org/copenhagen-business-school), an M.Sc. in Economics and Business Administration from [Copenhagen Business School](/org/copenhagen-business-school), and a General Certificate of Education A-level from Johannesskolen. Martin also has an Executive Program - Strategic Alliances from The Wharton School.

They are on a team with Morten Keldebæk - CTO, Mona Evelyn Vaupel - Chief People Officer, and Joost Rietveld - Group Chief Commercial Officer. Martin Kvist reports to Mette Lykke, CEO. Some individuals on their team include Christina Bøgelund Nielsen - Lead Finance Specialist, Lasse Heegaard - Global VP, Finance, and Martin Berentzen - VP, Global Finance & Group Deputy CFO.

Martin Kvist

Mona Evelyn Vaupel is the current Chief People Officer at [Too Good To Go](/org/too-good-to-go). Mona has extensive experience in business consulting, having worked as a partner at [CORE & COMPANY](/org/core-company), Møller & Company / Nordic Transformation Group, and Deloitte Business Consulting. At [Accenture](/org/accenture), they served as a senior manager in the human capital service line.

Vaupel has a proven track record in helping businesses succeed in a changing world. Mona has helped large corporations develop agile strategies, customer-centric business models, and innovative organizational architectures. In their role as Chief People Officer at [Too Good To Go](/org/too-good-to-go), they are responsible for leading the company's people strategy and ensuring that the company attracts, develops, and retains the best talent.

Mona Evelyn Vaupel went to BI Norwegian Business School.

A direct report to Mona Evelyn Vaupel is and Kristine Østensen - Global Head of People Operations. Mona Evelyn Vaupel reports to Mette Lykke, CEO. They are on a team with Joost Rietveld - Group Chief Commercial Officer, Lucie Basch - Co-Founder & Chief Expansion Officer, and Martin Kvist - Group CFO.

Mona Evelyn Vaupel

Martin Berentzen is the current VP of Global Finance & Group Deputy CFO at [Too Good To Go](/org/too-good-to-go). Prior to this, they worked as Lead Financial Analyst, Group Financial Planning & Analysis at NKT from January 2017 to December 2019. Before that, they were with Deloitte Danmark from January 2009 to December 2017 where they started as a Consultant and progressed to Manager in the Deloitte Consulting CFO Services. There, they delivered services to the CFO in global finance departments including interim roles as Finance Manager, Project Manager and Chief Accountant. Additionally, they supported the CFO on the execution of business initiatives and change projects. Other responsibilities included business controlling and management reporting, financial controlling and annual reporting. From 2006 to 2007, Martin Berentzen was a Teaching Assistant at University of Aarhus.

Martin Berentzen has a Master of Science in Economics from Aarhus University.

Martin Berentzen reports to Martin Kvist, Group CFO. They are on a team with Christina Bøgelund Nielsen - Lead Finance Specialist, Lasse Heegaard - Global VP, Finance.

Martin Berentzen

Tina Halborg Nielsen is the current VP of Operations for Europe at [Too Good To Go](/org/too-good-to-go). Tina has an extensive background in account management, with commercial responsibility for the Europe, Middle East and Africa (EMEA) region at one of ISS’ largest global corporate clients, Hewlett-Packard Enterprise. Tina was also a Search Consultant at Steen Gerhardt Executive Services A/S and a Mentor Program Coordinator at Aarhus University. In their previous positions, Tina has demonstrated excellence in operational management in a global business environment. Tina has also been responsible for coordinating Introduction Week at Studenterlauget and office training in HR and projects at Bombardier Transportation.

Tina Halborg Nielsen has a Master of Science in International Business from Aarhus University, a Bachelor of Science in Business Administration and Modern Language (English) from Aarhus Universitet / Aarhus University, and an HHX in International Business from Skive Handelsskole. Tina also attended Han Herreders Ungdomsskole (HHU) for 10th grade.

Tina Halborg Nielsen reports to Simon Leesley, Group COO. Some of their coworkers include Eugenio Sapora - Country Manager, Italy, Felipe Contreras - VP, Global Communications, and Geertje Zeegers - Country Manager, Netherlands.

Tina Halborg Nielsen

Ivo van den Brand is the current Chief Marketing Officer at [Too Good To Go](/org/too-good-to-go). Prior to this, they served as Global Marketing Director, Brand & Product at DiDi from August 2021 to June 2022. Before that, they were the Global Brand Director, CSR & Innovation at Huawei Consumer Business Group from February 2019 to July 2021. Ivo has also served as the Consultancy Director, Marketing Strategy at Mavens of London from February 2016 to January 2019, and as the Global Digital Marketing Director at Philips Personal Care from August 2012 to January 2016.

Carl-Emil Jensen - Head of Creative, Elsa Canot - VP, Global Brand report to Ivo van den Brand. They work with Martin Kvist - Group CFO, Simon Leesley - Group COO, and Mona Evelyn Vaupel - Chief People Officer. Ivo van den Brand reports to Mette Lykke, CEO.

Ivo van den Brand

Felipe Contreras is currently the VP of Global Communications at [Too Good To Go](/org/too-good-to-go). Prior to this, they were the Head of External Affairs (Comms. & Govt. Affairs) for DiDi in the Middle East & Africa, and a Sr. Director. Before that, they were at [Uber](/org/uber) as Head of Communications & PR and Sr. Director. Felipe has also worked as a Senior Editor at El Mercurio, and as a Communications Adviser and People and Corporate Development Adviser at [Anglo American](/org/anglo-american) and Collahuasi, respectively. Felipe began their career as an intern at CNN before becoming the Chief Economics Producer at CNN Chile.

Felipe Contreras has a certification from [Uber](/org/uber) in preventing workplace harassment, a certification from [Harvard Business School](/org/harvard-business-school) in strategy and leadership, and a certification from NYU Stern School of Business in strategic communication management professional (SCMP).

Felipe Contreras reports to Simon Leesley, Group COO. Some direct reports include Leanne Attridge - Global Head of Internal Communications, Kalimaya Krabbe - Global Head of PR. Felipe Contreras works with Geertje Zeegers - Country Manager, Netherlands, Chris MacAulay - Managing Director, US, and Paschalis Loucaides - VP, Operations & Country Manager, UK.

Felipe Contreras

Morten Keldebæk is the CTO at [Too Good To Go](/org/too-good-to-go). Morten has previously held senior positions at [Under Armour](/org/under-armour), Unwire, and Endomondo. Morten started their career as a software developer at Computer Sciences Corporation in 1998. In 1999, they joined Nokia Mobile Phones as a software planner. Morten remained with Nokia until 2009 when they joined Endomondo as the Head of Mobile Application SW. Morten was promoted to Chief Technology Officer in 2013 and held that position until 2016 when they left to join [Under Armour](/org/under-armour). In 2018, they returned to Denmark to take up their current role at [Too Good To Go](/org/too-good-to-go).

Morten Keldebæk holds a Master's degree in Chemistry from the Technical University of Denmark (DTU) and a Level C certification in Project Management from the Danish Project Management Association (Dansk Projektledelse). Morten also has a partial HD in Economics from [Copenhagen Business School](/org/copenhagen-business-school).

Brian Christensen - Co-Founder & Lead Developer, Carl Johan Rising - Director of Data, and Sander Christophersen - VP, Product report to Morten Keldebæk. Morten Keldebæk reports to Mette Lykke, CEO. They work with Kasper Heine - General Counsel, Martin Kvist - Group CFO, and Ivo van den Brand - Chief Marketing Officer.

Morten Keldebæk

Eugenio Sapora is the current Country Manager for Italy at [Too Good To Go](/org/too-good-to-go), and has over seven years of experience in the food and beverage industry. Eugenio got their start in 2012 as a Key Account Manager at EDF, where they were responsible for commercial development, operational structure, and financial results. After three years at EDF, Eugenio decided to pursue their passion for food and founded the Italian branch of French enterprise "La ruche qui dit oui".

As the Founder & Country Manager of the Italian branch, Eugenio was responsible for the full lead of all Italian operations, including commercial development, operational structure, and financial results. Eugenio was also responsible for the local team, daily motivating and inspiring them to innovate. In just three years, Eugenio built the network all over the country, starting from zero.

Eugenio's experience and success in the food and beverage industry makes him the perfect Country Manager for Italy at [Too Good To Go](/org/too-good-to-go). In this role, Eugenio is responsible for [Too Good To Go](/org/too-good-to-go)'s operations in Italy, including commercial development, operational structure, and financial results. Eugenio is also responsible for coordinating and developing the local team, daily motivating and inspiring them to innovate. Thanks to Eugenio's leadership, [Too Good To Go](/org/too-good-to-go) is quickly becoming a leading force in the fight against food waste.

Eugenio Sapora has an engineer's degree in aerospace engineering from ISAE-SUPAERO and a second engineer's degree in ingénierie aérospatiale, aéronautique et astronautique from Politecnico di Torino.

Their manager is Simon Leesley, Group COO. Some of their coworkers include Heidi Boye - Country Manager, Denmark, Felipe Contreras - VP, Global Communications, and Chris MacAulay - Managing Director, US.

Eugenio Sapora

Joost Rietveld is the Group CCO at [Too Good To Go](/org/too-good-to-go). Prior to that, they served as the Director of Europe at [Ageras](/org/ageras) from January 2016 to May 2017. Before that, they were the Business Manager Nordics at OSCAR A/S from September 2012 to December 2015. Prior to that, they served as the Regional Category Manager MAGGI EUR at Nestlé Professional from March 2005 to August 2012.

Joost Rietveld studied organizational leadership at the [London Business School](/org/london-business-school). Joost also has a bachelor's degree in hospitality management from Zuyd Hogeschool | Zuyd University of Applied Sciences.

and Georg Strasser - Country Manager, Austria reports to Joost Rietveld. Their manager is Thomas Zeihlund, Group Chief Commercial Officer & COO. Some of their coworkers include Jamie Crummie - Co-founder and Director, Tina Halborg Nielsen - VP, Operations Europe, and Christina Bøgelund Nielsen - Head of Finance Transformation.

Joost Rietveld

Sophie Trueman is the Managing Director, UK&I at [Too Good To Go](/org/too-good-to-go). Sophie has previously worked as a Senior National Account Manager at L'Oréal and as a National Account Manager - Sainsburys & New Business Development: Fashion at L'Oréal. Sophie has also worked as a Global Brand Engagement Trainee at Amadeus IT Group.

Sophie Trueman has a Bachelor of Science (BSc) in International Management and Spanish from the [University of Bath](/org/university-of-bath). Sophie also attended The Downs School.

They work with Eugenio Sapora - Country Manager, Italy, Paschalis Loucaides - VP, Operations & Country Manager, UK, and Geertje Zeegers - Country Manager, Netherlands. Sophie Trueman reports to Simon Leesley, Group COO.

Sophie Trueman

Mikkel Fog Holm-Nielsen is currently the Global Accelerator at [Too Good To Go](/org/too-good-to-go). Prior to this position, they worked as a Sales Planning & Operations Executive for [Diageo](/org/diageo) from September 2016 to August 2017. Mikkel was responsible for training new employees in product knowledge, store conduct and [Elgiganten](/org/elgiganten-as)'s sales procedure. Mikkel also handled unsatisfied customers and provided them with alternative solutions. From August 2015 to December 2015, they were a Crowdfunding Consultant for [Donkey Republic](/org/donkey-republic).

Mikkel Fog Holm-Nielsen holds a Master of Science in Brand & Communications Management from [Copenhagen Business School](/org/copenhagen-business-school). Mikkel also holds a BSc in International Business from [Copenhagen Business School](/org/copenhagen-business-school) and a Bachelor of Science in International Business from the [University of Sydney](/org/university-of-sydney). Mikkel's academic credentials also include a Højere Handelseksamen Marketing from CEUS, Business High School, where they graduated with a GPA of 11.9.

They are on a team with and Jonas Mallisse - VP, Global Expansion. Mikkel Fog Holm-Nielsen reports to Lucie Basch, Co-Founder & Chief Expansion Officer.

Mikkel Fog Holm-Nielsen

Christina Bøgelund Nielsen is currently the Lead Finance Specialist at [Too Good To Go](/org/too-good-to-go). Christina has previously worked as a Controller at Nordic Power Converters, Endomondo, and Ernst & Young. Christina has also worked as a Senior Manager at Endomondo and as a statsautoriseret revisor at Ernst & Young. Christina Bøgelund Nielsen started their career as a revisor at PwC in 1994.

Christina Bøgelund Nielsen has a degree in cand.merc.aud from [Copenhagen Business School](/org/copenhagen-business-school) and an HD in accounting from the same school.

They work with Joost Rietveld - Group CCO, Madalena Rugeroni - Country Manager, Portugal, and Jamie Crummie - Co-founder and Director. Christina Bøgelund Nielsen reports to Thomas Zeihlund, Group Chief Commercial Officer & COO.

Christina Bøgelund Nielsen

Marylin Bisso Muñante

Mette Lykke is the CEO of [Too Good To Go](/org/too-good-to-go), the World’s largest B2C platform for surplus food. On a monthly basis, this fast growing startup helps 4,000 restaurants, bakeries and supermarkets reduce their food waste by connecting them with consumers interested in buying surplus food at a discount. The platform has 1.7 million registered users across six countries and is growing quickly. Prior to joining [Too Good To Go](/org/too-good-to-go), Mette co-founded Endomondo and she was CEO for two years leading up to Endomondo being acquired by American sports giant [Under Armour](/org/under-armour) late 2014. Mette left a position as VP of Digital at [Under Armour](/org/under-armour) in June 2017 to join [Too Good To Go](/org/too-good-to-go).

Too Good To Go

Org chart

Teams

Leadership Team

CEO and Executive Team

Board of Directors

Founding Team

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