Emma Houlihan

Emma is a seasoned professional with over a decade of experience in the fashion and ecommerce sectors. As the Global Head of Digital Product Management and UX at Tory Burch, she spearheads the end-to-end customer journey across the brand's digital platforms. Leading a dynamic team, Emma oversees digital strategy implementation aligned with revenue growth targets and necessary capital investments. Her expertise encompasses a wide range of digital technologies, including ecommerce, Clientelling, CRM, MarTech, SEO, supply chain management, digital asset management, and global logistics.

With a deep understanding of the digital landscape, she navigates through digital strategic pillars, focusing on areas such as digital site experience, CRM & MarTech, international eCommerce, Omni channel, and China ecommerce.

Emma's leadership extends to collaborating closely with the Chief Marketing Officer and Chief Digital Officer as part of the global digital leadership team. Her proficiency in leveraging the latest digital innovations and her strategic vision make her an invaluable asset in shaping and enhancing the digital presence of leading fashion brands.

Prior to her role at Tory Burch, Emma held key positions driving digital and Customer growth at renowned fashion houses such as Burberry.