KC

Kevin Crociata

Senior Vice President & General Manager US Market at totes

Kevin Crociata has extensive experience in the consumer goods industry. Kevin held various leadership roles at Totes Isotoner, including Senior Vice President & General Manager of the US market, where they had profit and loss responsibility for the business. Kevin also served as Vice President of Brands and Marketing at Totes Isotoner. Prior to their time at Totes Isotoner, Crociata worked at Procter & Gamble for over a decade. Kevin held positions such as Marketing Director for Hair Care North America, Marketing Director for Fabric Care North America, Associate Marketing Director for Tide North America, and Associate Marketing Director for Always North America. In these roles, they were responsible for driving profitable growth and developing marketing strategies for various brands within the respective portfolios.

Kevin Crociata earned their Bachelor's of Business Administration degree from the University of Michigan - Stephen M. Ross School of Business in 1994. Kevin then pursued further education and obtained a Master of Business Administration (MBA) degree from Michigan State University - Eli Broad College of Business between 1998 and 2000. Both degrees focused on Business Administration and Management, with a general field of study.

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Timeline

  • Senior Vice President & General Manager US Market

    January, 2018 - present

  • General Manager US Market

    January, 2017

  • Vice President Of Brands And Marketing

    June, 2016

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