Tourism Australia
Derek Baines is an experienced professional in the tourism and aviation sectors, currently serving as the Regional General Manager for Japan & Korea at Tourism Australia since April 2020. Prior to this role, Derek accumulated over three decades of experience at Qantas, holding various senior management positions, including Senior Manager for Qantas Business Rewards and leading strategic commercial projects within Qantas Loyalty. Derek's extensive background encompasses sales management, marketing planning, and strategic leadership across multiple regions, including Asia and Australia. Derek holds degrees in Asian Studies and a Graduate Certificate in Writing from Griffith University and UTS, respectively, and has strong foundational education from Brisbane Grammar School.
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Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.