Tourism Australia
Sarah Gallon is an accomplished marketing professional with extensive experience in strategic brand management and media planning. Currently serving as General Manager - Brand, Campaign & Media at Tourism Australia since August 2017, Sarah has held various key roles including Global Creative and Campaign Manager and Head of Media on a maternity contract. Prior positions include Group Business Director at MEC, where responsibilities encompassed major clients such as Nestlé Australia and Vodafone Hutchinson Australia, as well as Group Account Director & Strategist for brands like SABMiller and Visa Europe at MEC Global. With a diverse background spanning multiple organizations including Ikon Communications, OMD, and Starcom, Sarah has developed expertise in campaign strategy, client service, and media innovation. Sarah's educational qualifications include certificates in Change Management from AGSM @ UNSW and the University of Sydney, as well as a Bachelor of Business in Marketing from the University of Western Sydney.
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Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.