Sandra Bailey Moffatt

Manager, Canada at Tourism Ireland

Sandra Bailey Moffatt currently serves as the Chair of the European Travel Commission Canada Chapter and as Manager for Tourism Ireland in Canada, overseeing advertising, media, publicity, and trade initiatives since June 2018. Additional roles include teaching at Centennial College and previous positions at Flywheel Strategic, Failte Ireland, and Dublin Tourism, where Sandra focused on digital marketing, content strategy, and customer service. Sandra holds a Bachelor of Arts degree from Trinity College Dublin and a professional diploma in Social Media Marketing from the Digital Marketing Institute, complemented by a postgraduate diploma in Business Management from the Irish Management Institute.

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