Yilikal Merha (Yi)

Yilikal "Yi" Merha is an accomplished CRM + CX Manager at Tourneau|Bucherer, with a focus on developing customer relationships and executing effective CRM strategies since April 2023. With extensive experience in the luxury retail and insurance sectors, Yilikal has previously held roles at Tiffany & Co. as both Team Manager and Assistant Sales Manager, where a proven capacity for driving customer satisfaction, retention, and revenue growth was demonstrated. Prior experience includes a tenure at Watches of Switzerland Group PLC as an Assistant Boutique Manager, where strategic business plans were implemented, and operations were supported. Early career roles at Wynn Las Vegas and MGM Resorts International contributed to skills in operations management and inventory control. Yilikal holds a Bachelor's degree in Criminal Justice from the University of Nevada-Las Vegas and an Associate of Arts degree in Criminal Justice from the College of Southern Nevada.