Crystal Henry

Crystal Smith is a seasoned Senior Copywriter at Texas Creative since July 2023, known for transforming ideas into compelling creative content across various mediums, including digital, print, and broadcast. With extensive experience in public relations as a Senior Publicist at Eat It Up Marketing and as the Owner of Basic Pitch, LLC, Crystal specializes in marketing strategy and custom content solutions. Crystal has contributed to Tower Publications, Inc. since 2005, enhancing the magazine's branding and increasing revenue through award-winning content. Previous roles also include creative copywriting for BELAY, marketing copywriting for USAA, and leading communications for the Patel for Mayor campaign. Crystal holds a Bachelor of Science in Journalism from the University of Florida and an Associate of Arts in English from Florida State University.