Tatiana Khalyavskaya

Tatiana Khalyavskaya currently serves as the Head of Brand Strategy and Customer Lifetime Value at Toyota Motor Europe since December 2022. Previously, from February 2013 to November 2022, Khalyavskaya held the position of Director of New Business Development at Toyota Motor Russia, where responsibilities included conducting feasibility studies and preparing for the launch of mobility services in the Russian market. Additionally, Khalyavskaya directed the marketing and customer experience teams, leading a group of over 25 professionals and devising unique marketing communication strategies tailored to the Russian market. Khalyavskaya's extensive experience also includes roles such as Head of Marketing for the SEAT brand at Volkswagen Group Rus, Marketing Manager at Castrol/BP Russia, and Deputy General Director at Video International Press. Khalyavskaya began a career in marketing at Volkswagen Group Rus and has held various positions in advertising and client services. Khalyavskaya holds a degree in International Economy from the Russian State University of Trade and Economics.