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Senior Demand Generation Manager

Marketing · United States · Remote possible

Job description

About Traceable

Join the future of API security with a company founded by serial innovators reshaping the software industry. Visionaries Jyoti Bansal and Sanjay Nagaraj, creators of AppDynamics (acquired by Cisco for $3.7B), established Traceable with a bold ambition: to become the global leader in API security. 

We're experiencing explosive growth, tripling revenue and scaling rapidly to empower enterprises facing evolving API threats. This success is fueled by a winning strategy: unwavering customer obsession, relentless product innovation, and strategic partnerships – all backed by the entrepreneurial expertise behind past industry-defining success. Our cutting-edge solution makes API security manageable for businesses across the globe, ensuring APIs drive growth, not risk.
 
Join this winning team and make your mark! 
 
About The Role
 
As the Senior Demand Gen Manager, you will play a pivotal role in driving growth for the leading API security platform in the industry. This is an opportunity to build and drive demand generation programs that engage audiences through multiple channels. You’ll collaborate closely with product marketing, sales, and customer success to design targeted campaigns. Your expertise in data-driven marketing and modern lead acquisition strategies will be essential to moving quickly and fueling pipeline growth. This role demands a blend of creativity and analytical rigor, as you will continuously refine programs to deliver measurable results in an emerging high-growth market.
 
This is an unique opportunity to join an innovative API security startup and immediately impact Traceable's success. 
 
 
Role Responsibilities: 
  • Campaign Strategy & Execution: Develop, implement, and optimize integrated multi-channel campaigns (email, digital ads, webinars, SEO/SEM, content syndication, in-person events etc., to drive qualified contacts and build pipeline.
  • ABM Strategy: Create and execute Account-Based Marketing (ABM) strategies targeting key accounts, collaborating closely with sales to drive pipeline and revenue growth.
  • Lead Management & Nurturing: Oversee the lead funnel, ensuring smooth handoffs between marketing and sales. Work with sales to refine MQL definitions, lead scoring, and conversion strategies.
  • Sales Alignment & Handoff: Partner with sales teams for efficient MQL handoff, establish SLAs for lead response, and regularly assess pipeline performance to optimize strategies.
  • Marketing Automation & Tools: Oversee the demand gen tech stack (e.g. Marketo, Google Analytics, Qualified), leveraging tools for automation, reporting, and analytics.
  • Content Collaboration: Collaborate with content and product marketing teams to amplify content that focuses demand generation campaigns to reach Traceable’s ICP.
  • Metrics & Reporting: Define and track KPIs across marketing efforts, including lead volume, cost per lead, MQLs, SQLs, and overall marketing ROI. Provide regular reports and insights to leadership.
  • Budget Management: Manage and optimize the marketing budget to maximize ROI, identifying opportunities to invest further in high-performing channels.
  • Contractor Management: Oversee and coordinate contractors to support execution efforts as needed.
  • Optimization & Growth: Continuously test, refine, and scale campaigns, leveraging data-driven insights and A/B testing to drive pipeline growth.

Qualifications: 

  • Bachelor's degree in Marketing, Business, or a related field. 
  • 5+ years of experience in B2B revenue marketing, with a proven track record of driving revenue growth. 
  • Hands-on experience with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce). 
  • Strong understanding of the sales funnel, lead scoring, lead nurturing, account-based marketing (ABM), and sales handoff processes.
  • Experience managing a multi-channel demand gen strategy, including digital marketing (SEO, SEM, paid media), content marketing, webinars, events, and email campaigns.
  • Strong analytical skills with the ability to interpret data, provide actionable insights, and optimize campaigns accordingly.
  • Project management skills to track marketing activities, timelines, and priorities.
  • Excellent communication skills and the ability to collaborate cross-functionally.
  • Experience working in a fast-paced start-up environment, preferably within the technology or cybersecurity industry.

Traceable Perks & Benefits

  • Competitive compensation 
  • Early stage equity so when Traceable succeeds, you do too
  • Flexible paid time off 
  • Paid parental leave
  • Best-in-class health benefits including a One Medical membership 
  • Flexible Spending Account (FSA)
  • Employee Assistance Program (EAP)
  • Remote home office setup
  • Monthly internet reimbursement
  • 401(K)
We value diversity and treatment of employees and applicants is based on merit, talent and qualification. We encourage people from underrepresented groups to apply.  We believe the key to success is bringing together unique perspectives and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. For qualified applicants with criminal histories, consideration will be consistent with the requirements of the San Francisco Fair Chance Ordinance. All your information will be kept confidential according to EEO guidelines. 
 
Direct applicants only. Recruiting agencies: Please do not email or call our team. We are not accepting agency candidates.
 
#LI-LB
 
We believe the key to success is bringing together unique perspectives and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
 
For qualified US: applicants with criminal histories, consideration will be consistent with the requirements of the San Francisco Fair Chance Ordinance.  All your information will be kept confidential according to EEO guidelines.

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