The Sponsorship Manager is pivotal in securing financial support and partnerships for the SPINFEST24 organized by the Trackhawk Foundation. They will be responsible for developing and implementing a comprehensive sponsorship strategy, cultivating relationships with potential sponsors, and ensuring the successful execution of sponsorship agreements.
Responsibilities:
Sponsorship Strategy Development:
- Develop a strategic plan to attract and secure sponsorships aligned with the event's mission and goals.
- Identify key target markets and industries for potential sponsorship opportunities.
- Create sponsorship packages and proposals tailored to the needs and interests of potential sponsors.
Sponsorship Acquisition:
- Research and identify potential sponsors, including corporations, businesses, and organizations, that align with the event's values and objectives.
- Initiate contact with prospective sponsors through various channels, including email, phone calls, and in-person meetings.
- Present sponsorship opportunities and benefits to potential sponsors compellingly and persuasively.
- Negotiate sponsorship agreements and terms to ensure mutual benefit for both parties.
Relationship Management:
- Cultivate and maintain strong relationships with existing sponsors to ensure continued support and engagement.
- Serve as the primary point of contact for sponsors, addressing any questions, concerns, or requests promptly and professionally.
- Regularly communicate with sponsors to provide updates on event planning, activities, and opportunities for involvement.
Sponsorship Activation:
- Collaborate with the marketing and events teams to activate sponsorships and fulfil sponsorship commitments.
- Coordinate sponsor visibility and recognition opportunities, including logo placement, signage, and promotional materials.
- Ensure that sponsors receive the agreed-upon benefits and deliverables as outlined in their sponsorship agreements.
Performance Tracking and Reporting:
- Track and report on sponsorship revenue, progress towards sponsorship goals and return on investment.
- Analyze sponsorship metrics and feedback to identify areas for improvement and optimization.
- Prepare regular reports and presentations for internal stakeholders and sponsors to communicate the impact and value of their support.
Qualifications:
- Bachelor's degree in marketing, business administration, communications, or related field (preferred).
- Proven experience in sponsorship sales, corporate partnerships, or fundraising, preferably in the nonprofit or events sector.
- Strong sales and negotiation skills with the ability to pitch ideas and close deals effectively.
- Excellent communication and interpersonal skills, with the ability to build rapport and maintain relationships with diverse stakeholders.
- Strategic thinker with the ability to develop innovative sponsorship strategies and solutions.
- Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Office suite and CRM software (e.g., Salesforce) is a plus.
- Passion for environmental sustainability and social impact initiatives.
The Sponsorship Manager plays a critical role in generating financial support for the SPINFEST24 and fostering long-term partnerships that contribute to the success of the event and the mission of the Trackhawk Foundation