Oyin Olaniyan

Oyin Olaniyan has a diverse and extensive work experience in marketing and communications roles. Oyin is currently working as the Head of Marketing and Business Development at Trade Lenda since 2023. Prior to that, they served as the Head of Marketing Communications at ShopEX TV from 2022, where they led B2B expansion and achieved a 15% increase in revenue. Oyin also drove a 76% revenue increase across various digital marketing channels.

Before joining ShopEX TV, Oyin held the position of Head of Brand Marketing at ReelFruit from 2020 to 2022. Oyin successfully increased repeat purchases by 35% within 7 months and significantly grew revenue through Instagram and the website. Oyin also established profitable combo partnerships with other companies.

Prior to ReelFruit, they worked as the Head of Marketing Communications at The Ben Enwonwu Foundation from 2018 to 2020. In this role, they managed all marketing and communications activities and developed innovative strategies to achieve the foundation's goals.

Oyin also served as the Head of Digital Media at Sybil and James Communications from 2018, where they developed advertising and branding strategies for clients. Oyin worked on rebranding initiatives and ensured brand consistency across various platforms.

Earlier in their career, Oyin worked as the Head of Digital Communications at Revilo Company Limited, Omenka Gallery, and Omenka Magazine from 2016 to 2018. Here, they managed internal and external communications and secured strategic partnerships for Omenka Magazine.

Oyin also gained experience as a Freelance Writer at AccelerateTV and as an Advertising Copywriter/Social Media Manager at Street Toolz in 2016.

Overall, Oyin Olaniyan has demonstrated their expertise in marketing and communications through their various roles at different organizations.

Oyin Olaniyan completed a Bachelor's degree in Botany/Plant Biology from Lagos State University from 2008 to 2012.