Jessica Aduayi

Jessica Aduayi is an experienced professional with a strong background in account and publisher management, currently serving as an Account Manager at Tradedoubler since July 2012. Responsibilities include managing client KPIs, strategizing ROI, and analyzing performance metrics while developing a portfolio of CPA and CPL models. Previous roles at Tradedoubler, encompassing Publisher Manager and Publisher Executive, highlight expertise in optimizing partner performance, initiating strategic partnerships, and managing email campaigns. Prior to Tradedoubler, Jessica held the role of Marketing Project Manager at Aura 77, where project management and market research were integral to enhancing services and customer satisfaction. Jessica holds an MBA in E-Business from MBA ESG and has additional degrees in Marketing and Economics and Finance.