Jennifer K.

Jennifer K. has over 15 years of experience in marketing and communications. Jennifer most recently worked as the Director of Digital Marketing at Traditions Health starting in 2022. Prior to that, they served as the Senior Director and then the Director of Marketing & Communications at the National Contract Management Association from 2020 to 2022.

Before that, Jennifer K. worked at HCA Healthcare as the Division Director and Facility Director of Marketing and Communications from 2015 to 2020. Jennifer successfully developed and implemented multi-channel marketing strategies, increased email open rates, and oversaw the planning and delivery of hospital marketing activities.

Jennifer K. also has experience in membership associations, having served as the Senior Marketing Manager at the American Association for Clinical Chemistry from 2013 to 2015. Jennifer designed B2C marketing strategies and developed member segmentation targeting strategies.

Prior to that, they worked as the Conference Marketing Manager at the International Association of Fire Chiefs from 2011 to 2013, leading comprehensive marketing strategies and optimization of marketing activities.

Jennifer K. began their career as a Marketing Manager at the American Association for the Study of Liver Diseases from 2010 to 2011, where they developed and oversaw the execution of organization-wide marketing strategies.

Jennifer also gained experience as a Marketing Specialist at Arlington Community FCU from 2007 to 2010, where they assisted in the development and implementation of marketing and communications strategies.

Jennifer K. started their career as a Marketing Coordinator at George Mason University - Center for Global Education from 2006 to 2007.

Throughout their career, Jennifer K. has demonstrated expertise in digital marketing, multi-platform marketing strategies, audience research, and integrated marketing planning. Jennifer has consistently achieved positive results, including increased engagement and market share growth.

Jennifer K. has a Bachelors of Science degree in Communication from PennWest Clarion. Jennifer also holds a Masters of Art degree in Corporate Communication from Duquesne University. In addition to their degrees, Jennifer has obtained various certifications including a Diversity, Equity and Inclusion in the Workplace Certificate from USF Corporate Training and Professional Education, a Hootsuite Platform Certification from Hootsuite, and an Inbound certification from HubSpot.