Lucas Kenji

Lucas Kenji has a diverse work experience in various roles and industries. Lucas started their career as a Digital Marketing Intern and later worked as a Jr. Content Marketing Analyst at Stefanini. After that, they joined Queima Diária as a Growth Product Marketer.

Lucas then had a role as an Invited Professor at Fundação Dom Cabral, teaching Excel and Data Analysis to exchange students from SKEMA Business School.

Lucas then transitioned to Conversion Rate Optimization (CRO) roles, starting as a Conversion Optimization Consultant at Supersonic. In this role, they developed CRO projects for companies in the US and LATAM.

Lucas then moved to Trafilea Group, where they worked as an E-commerce Growth Marketer Specialist, leading the company's most important eCommerce squad and managing growth test/projects. Lucas then became a Growth Product Marketer Partner Consultant before taking on their current role as an Experimentation & CRO Manager, responsible for managing the CRO program at shapermint.com and truekind.com.

In addition to their CRO roles, Lucas also worked as a CRO Leader at Supersonic, where they implemented a new CRO process and monitored consulting projects.

Overall, Lucas Kenji has a strong background in CRO, digital marketing, and data analysis, with experience in managing teams, leading projects, and consulting for various companies.

Lucas Kenji's education history is as follows:

Lucas Kenji attended Babson College from 2022 to 2023, where they pursued a Master of Science in Business Analytics degree.

From 2018 to 2020, Lucas Kenji studied at ESPM Escola Superior de Propaganda e Marketing, earning a Master of Business Administration (MBA) degree with a focus on Big Data applied to Marketing.

In 2017, they briefly attended Pearson College London and completed a course on Contemporary Topics in Business Strategy, focusing on Administration and Business.

Lucas Kenji also participated in an exchange program at Florida Atlantic University in 2016, studying Business Administration.

Lucas'sundergraduate education was completed at Universidade Federal de Minas Gerais from 2012 to 2017, where they obtained a Bachelor of Business Administration (B.B.A.) degree with a concentration in Administration and Business.

Additionally, Lucas Kenji has obtained several certifications to further enhance their skills and knowledge. These include certifications in Experimentation + Testing from Reforge, Joining data in SQL from DataCamp, Using Data to Improve Pricing Performance from MIT Sloan School of Management, Growth Marketing Immersive Course from Growth Tribe Academy, Conducting Usability Tests from The Interaction Design Foundation, Scrum Foundation Professional Certificate (SFPC) from CertiProf, Big Data with Hadoop from Udemy, Statistics with R from Alura Cursos Online, Machine Learning from Coursera Course Certificates, Digital Analytics for Marketing Professionals: Marketing Analytics in Practice from Coursera Course Certificates, Inbound Certification from HubSpot Academy, Content Marketing from Rock Content, Google AdWords Shopping Advertising certification from Google, Google Analytics Certificate from Google, and another Inbound Certification from HubSpot, all obtained in various years between 2015 and 2022.