Shaun McCabe

Chief Finance Officer at Trainline

Shaun McCabe is the current Chief Finance Officer at Trainline. Shaun McCabe has over 10 years of experience in e-commerce, international markets, digital marketing, and CRM. Shaun McCabe's previous company was ASOS.com, where they served as International Director from August 2013 to August 2016. During their time at ASOS.com, Shaun McCabe was responsible for the international markets for ASOS, including the ASOS websites in Australia, U.S., Europe, Russia and China as well as export sales to over 200 countries accounting for more than half of total ASOS sales. Shaun McCabe also oversaw Digital Marketing and CRM across all ASOS markets including the UK. Some of Shaun McCabe's key achievements during their time at ASOS.com include launching ASOS China with a full service website and mobile experience inc app managing all aspects of the proposition including pricing, selection expansion and customer experience; launching an ASOS store on T-Mall, the only ASOS store on a 3rd party website; launching Premier, the ASOS VIP programme, to international markets and introducing free returns for Australian Premier customers as a key proposition enhancement; launching free returns for Italy and Netherlands as key improvements to customer experience and conversion drivers; implementing price repositioning across Europe, US and Australian markets as a significant driver of growth; and delivering significant ROI from performance marketing spend with largest search engines (Google, Baidu, Yandex), retargeting and affiliate programmes.

Shaun McCabe has a finance and economics degree from the University of Essex. Shaun has worked in finance and economics for their entire career.

Shaun McCabe reports to Clare Gilmartin, Chief Executive Officer. They work with Pete Wade - VP Growth, Neil Murrin - General Counsel and Director, Regulatory Affairs, and Mark Holt - Chief Technology Officer.

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Timeline

  • Chief Finance Officer

    September, 2016 - present

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