Charbel Abdel Massih

Charbel Abdel Massih is a seasoned sales and marketing professional with extensive experience in the FMCG sector. Currently serving as Sales Manager and Senior Unit Sales Manager for Modern Trade & E-Commerce at Transmed since June 2018, Charbel specializes in negotiating commercial trade agreements and monitoring sales volumes across channels. Previously, as Category Manager, responsibility included overseeing the performance and profitability of the frozen category. Prior roles include Brand Manager at Farm Fresh, where Charbel led product development and business strategy, and Country Sales Manager at Foster Clark Products Ltd, where annual A&P plans and distributor performance across the GCC were managed. Charbel began the career as a Key Account Executive at AL AQILI DISTRIBUTION (L.L.C) after earning a Bachelor of Business Administration in Marketing from the American University of Technology.