Cecilia Seiden

Cecilia Seiden currently serves as the VP of Market Strategy and Market Development in the Retail, eCommerce, and CPG sectors at TransUnion since April 2022. Prior experience includes roles such as General Manager of Softlines and Hard Goods Growth Initiatives at Chewy, and Associate Director managing a ~$2 billion P&L for well-known brands at Mondelēz International. With a comprehensive background in brand management, strategic planning, and economic consulting, Cecilia has led cross-functional teams, developed actionable growth strategies, and successfully managed substantial budgets across various companies. Educational qualifications include an MBA from NYU Stern School of Business and a BS in Economics from The Wharton School, complemented by a study abroad program at Università Bocconi.