Colin Booth

Colin Booth has extensive experience in pricing strategy and revenue management. Colin began their career as a Business Analyst at CPP Group plc in 2002 and then worked as a Branch Analyst at NEXT PLC in 2004. In 2005, they joined Travelodge Hotels Limited and held various roles including Area Revenue Manager, Assistant Regional Revenue Manager, and Regional Revenue Manager. Colin then became the Forecasting & Pricing Manager at Travelodge in 2010. In 2011, Colin moved to Centrica as a Pricing Manager before returning to Travelodge in 2012 as the Head of Pricing Strategy.

Colin Booth obtained a Bachelor of Science degree in Biology from Aston University in the period of 1997 to 2001. Prior to that, they attended King Edwards VI School, Lichfield, from 1990 to 1997 where they earned A Level qualifications in Maths, Biology, History, and General Studies. Following their bachelor's degree, Colin pursued a Master of Science in Operational Research & Management Studies at Aston University between 2001 and 2003.