Sinehan Kerman, MBA

Sinehan Kerman, MBA has a diverse work experience spanning various industries and roles. Currently, Sinehan is the Senior Director of Global Revenue Operations at TIS (Treasury Intelligence Solutions), a role started in June 2022. In this position, Sinehan oversees global revenue operations, focusing on streamlining processes, defining SOPs, and identifying opportunities for cost reduction.

Prior to joining TIS, Sinehan worked as the Director of Marketing, US, at TIS starting in August 2021. In this role, Sinehan was responsible for driving marketing program delivery for the US team, including website updates, marketing automation, and sales and marketing alignment. Notable achievements include migrating global marketing teams to HubSpot, defining SOPs for global marketing operations, and identifying opportunities for efficiency and cost reduction in the marketing tech stack.

Before TIS, Sinehan was a Digital Marketing Manager at CyberGrants from September 2019 to August 2021. In this role, Sinehan oversaw digital marketing efforts, including website management, SEO, email campaigns, and social media.

Sinehan also gained experience at J2 Interactive, starting as a Sales & Marketing Technology Consultant in July 2017, then being promoted to Director of Marketing Services at Saxa Solutions in July 2018, and ultimately becoming a Digital Marketing Manager upon J2 Interactive's acquisition of Saxa Solutions in December 2018. Sinehan handled website and SEO management, lead nurturing, Salesforce administration, and provided assistance to client delivery teams in Salesforce solution design and documentation.

Additionally, Sinehan served as an Adjunct Faculty in the Business Program at the University of New Hampshire-Manchester starting in August 2017.

Earlier in their career, Sinehan worked at the University of New Hampshire in various admissions roles, starting as an Admissions Representative in January 2014, then becoming an Assistant Director of Admissions from May 2014 to September 2016, and later serving as a Senior Assistant Director of Admissions until June 2017.

Sinehan also gained retail experience as an Assistant Store Manager at The Walking Company Holdings, INC from May 2012 to January 2014 and as a Sales Lead/Keyholder at PACSUN from October 2008 to September 2010. Furthermore, Sinehan worked as a Field Marketing Representative at Barbizon USA from June 2010 to May 2012.

Overall, Sinehan Kerman's work experience encompasses leadership positions in revenue operations, marketing, digital marketing, and admissions, demonstrating proficiency in strategic planning, process optimization, marketing program delivery, and customer engagement.

Sinehan Kerman, MBA has a Master of Business Administration (M.B.A.) degree in Marketing from the UNH Peter T. Paul College of Business and Economics. They also hold a Bachelor's degree in Business, Marketing Communications from the University of New Hampshire-Manchester.

In addition to their formal education, Sinehan has obtained several certifications. They are certified as an Outreach Certified Administrator from Outreach, a Salesforce Certified Pardot Specialist from Salesforce, and a Salesforce Certified Administrator from Salesforce. They have also received certifications from HubSpot Academy, including HubSpot Marketing Software Certified, HubSpot Digital Marketing Certification, HubSpot SEO Certification, and HubSpot Inbound Marketing.