Trek Bicycle
Lula Morton is an experienced industrial designer specializing in bicycle helmet design, currently serving as the 1st Helmet Designer at Trek Bicycle since September 2020. Previous roles include 2nd Helmet Designer at GE Appliances and Associate Industrial Designer in freelance positions, where Lula collaborated with local breweries and universities on various design projects. Additional experience includes an Industrial Design Apprenticeship at SRAM, a field operator position at Dexter Almo Waterdistrict, and technical assistance at Southern Illinois University's School of Art and Design. Lula holds a degree in Industrial Design from Southern Illinois University and has a background in Engineering Graphics and Design from Murray State University.
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Trek Bicycle
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Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a global leader in bicycle design and manufacturing.