Lars Herregraven

Lars Herregraven is a seasoned professional with extensive experience in business development and sales, particularly within the High-Tech and Manufacturing industries. Currently serving as Client Director for Strategic Accounts at Trend Micro since September 2022, Lars previously held roles at Ivanti, including Senior Sales Executive for Cyber Security, Account Director for the Benelux & Nordics region, and Enterprise Sales following Ivanti's acquisition of RES Software. Lars began the career at RES Software as Corporate Account Manager and has also held key positions at Planon, managing key accounts and inside sales teams, alongside an early role in SEO marketing at Onetomarket. Education credentials include a Master’s Degree in Communication and Information Sciences from Radboud University and a Bachelor’s Degree in Trade and Industry from Avans University of Applied Sciences.