Conor MacDowell

Conor MacDowell has a diverse work experience in the digital marketing field. Conor is currently working as the Group Director of Brand Performance Marketing at TRG, where they lead a team of 12 paid search experts and works closely with C-level executives to drive strategic growth. Prior to this, they were a Digital Marketing Manager at Verizon, where they managed paid search and affiliate marketing channels and saw significant growth in leads and sales. Conor also held the position of Brand Media Group Head at TRG, where they managed a team of 10 paid search experts and increased paid search investment and YouTube spend for the agency. Before that, they worked as a Subject Matter Expert in Paid Search at Ivie, where they optimized keyword and bidding strategies and provided strategic direction for PPC campaigns. Additionally, Conor has experience in channel development, marketing, and business development roles at companies like Clover Technologies Group, Direct Agents, MLB Advanced Media, Heavy.com, and Rakuten Advertising.

Conor MacDowell completed their Executive MBA in Business Administration and Management, General from SMU Cox School of Business from 2023 to 2025. Prior to that, they earned a Bachelor of Science degree in Advertising with a minor in Music (Classical Guitar) from Kent State University, graduating between 2000 and 2005. Conor also holds a High School Diploma from McDowell High School, received in 2000. Before attending McDowell High School, Conor briefly attended Vestavia Hills High School in 1996 and 1997. In addition to their formal education, Conor has obtained several certifications including Google Ads - Measurement Certification, Google Ads Search Certification, and Shopping ads Certification, all from Google in June 2022.