Patricio A. Hernandez Barron

Patricio A. Hernandez Barron has a diverse range of work experience in the field of product marketing. Patricio A. is currently the Global Head of Product Marketing at Tribal, where they are responsible for building and scaling the product marketing practice. Patricio A. mentors a team of Product Marketing Managers and leads growth marketing initiatives to drive new product adoption and user growth.

Prior to their current role, Patricio served as the Head of Product Marketing - Mexico at a Series B startup in the crypto, fintech, and payments industry. Patricio A. institutionalized the product marketing practice and led go-to-market strategies, including market assessments and the successful launch of the company's first product packages.

Before that, Patricio worked as a Product Marketing Manager at Experian, focusing on commercial fraud products in the financial services industry. Patricio A. led go-to-market strategies, developed product positioning, and served as a subject matter expert on commercial fraud products.

Patricio also has experience in the non-profit sector, having served as the Communications Committee Co-Chair for the ELC organization at Make-A-Wish® San Diego. Patricio A. was responsible for brand and messaging oversight, public communications, and fundraising event management.

Earlier in their career, Patricio held product marketing roles at Mitek Systems, where they played a key role in new product introductions, sales enablement, and market intelligence. Patricio A. also managed corporate systems and created product presentations for sales teams.

Patricio's work experience also includes internships in marketing and management roles at Booth Bay Group, Scotiabank, and Servicios Trapoist, S.A. De C.V.

Throughout their career, Patricio has demonstrated a strong ability to lead product marketing initiatives, drive market activation, and achieve growth in various industries. Patricio A. brings a combination of strategic thinking, cross-functional collaboration, and market insights to their roles.

Patricio A. Hernandez Barron obtained a Bachelor of Science in Business Administration (BSBA) with dual majors in Marketing and Finance from Kutztown University of Pennsylvania, where they studied from 2012 to 2015. In 2015, they also participated in the International Business Program at Korea University for a semester abroad. Additionally, Patricio has obtained several certifications, including the OKR Professional Certification from OKRsTraining.com in December 2021, the Pragmatic Marketing Certification (PMC-II) from Pragmatic Institute in February 2019, the Wealth Management Training Program from Scotia Casa de Bolsa in December 2014, and the Google Analytics and Google Ads Certifications from Google in November 2016 and January 2016, respectively.