Lanier Norville

Lanier Norville is an accomplished marketing professional with extensive experience in content marketing and demand generation. Currently serving as the Director of Global Content Marketing & Nurture Strategy at Tricentis, Lanier builds and leads a team focused on creating engaging and educational content tailored for various customer personas. Previous roles include Director of Nurture Strategy, where Lanier significantly improved opportunity creation rates, and Director of Content Marketing at QASymphony, where brand messaging and global content strategy were established. Past experience includes product marketing and content development roles at BioIQ, StrataCloud, and AirWatch by VMware, along with editorial positions at various publishing companies. Lanier holds a B.A. in English from The University of the South and an M.A. in Journalism from The University of Alabama.