Laura Melchionne is an accomplished marketing professional with extensive experience in digital marketing and web strategy. Currently serving as Vice President of Digital Marketing at TriNet since January 2019, Laura has successfully led the development of account-based marketing strategies that have significantly increased marketing-qualified leads and influenced revenue. Previous roles include Director of Web Marketing at Plex Systems, Inc., Web Marketing Consultant positions at Adobe and Splash Marketing, and Director of Cisco.com at Cisco Systems Inc. Laura's early career includes key marketing roles at BMC Software, Sybase, and Xerox Corporation, where notable achievements include managing multimillion-dollar web redesigns. Laura holds a Master of Science degree from the Rochester Institute of Technology.
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