Alejandro Verzoub

Alejandro Verzoub is a seasoned professional with extensive experience in the incentive and marketing industry, serving as President of AV Business & Communication since 1986, which is recognized as Argentina's first full-service incentive and marketing company. In addition to leading AV Business & Communication, Alejandro holds roles as President of Latincentives, focusing on customer retention and sales growth in Latin America, and as a representative for the Latin American market at TripCreator, a technology solution for travel service providers. Other notable positions include Board Member at GMCS, Chapter Leader for Site South America, and past President of SITE, marking a significant milestone as the first non-European or North American to hold the position. Alejandro's educational background includes a degree in Advertising from Fundacion de Altos Estudios en Ciencias Comerciales and a high school diploma in Sciences and Letters from Pestalozzi.