Urpi Mercado

Urpi Mercado is a seasoned professional with extensive experience in digital marketing and account management within the hospitality sector. Currently serving as Principal Success Manager at Tripadvisor since May 2021, Urpi oversees all aspects of Hospitality Solutions ad products, focusing on revenue growth and partner support. Prior experience includes roles as Campaign Manager at KAYAK, where responsibilities involved leading advertising initiatives for various clients in the LATAM region, and as Resort Interactive Marketing Manager at Aimbridge Hospitality, driving digital marketing strategies for managed resorts. Urpi also held positions at Meliá Hotels International, where contributions included increasing online bookings through innovative digital marketing projects. Urpi holds an MBA from the W. P. Carey School of Business at Arizona State University and a Bachelor of Business Administration in Hospitality from Les Roches.