Theresa Sophia Rieger

Theresa Sophia Rieger is a Senior Consultant in Digital Analytics at TRKKN since August 2020, specializing in enhancing data analytics capabilities and marketing efficiency for clients through tools from the Google Marketing Platform. Key responsibilities include tool selection and implementation, tracking concept setup, cross-channel analysis, customer journey analysis, conversion attribution, and automated reporting using Google Cloud and Big Query. Previously, Theresa held various roles at BMW Group, including Consultant in Digital Analytics and International Retail Strategy Intern, where contributions involved developing retail standards and auditing tools for global dealer outlets. Early experience includes serving as a Sales and Account Manager at ByeBra, focusing on customer acquisition and account management in the DACH region. Theresa holds a Bachelor of Applied Science in International Business Administration and a Master of Science in Marketing Management from Rotterdam School of Management, Erasmus University.