Lauren Smith

Lauren Smith is an accomplished marketing professional with over 15 years of experience in the financial services sector. Currently serving as the Head of Integrated Marketing at T. Rowe Price since May 2018, Lauren is responsible for defining and directing B2B2C digital and marketing strategies for a team of over 40 employees, focusing on client acquisition, revenue growth, and market share improvement. Prior to this role, Lauren served as the Head of Channel & Product Marketing at Invesco US, where leadership of nearly 40 employees resulted in significant reductions in expenses and enhanced digital client engagement. Lauren's earlier experience includes consulting for nationally recognized clients at Oculus Partners, LLC, and holding various leadership positions at Merrill Lynch and BlackRock. Lauren holds a Bachelor of Arts in Political Science and Government from the University of Colorado and has completed executive education at Wharton.