True Alliance is one of the largest privately owned retailers, distributors and licensees of premium accessories, fashion, sports and outdoor brands in the Australian and New Zealand markets. 

True Alliance are the custodians of world-class brands such as Speedo, The North Face, Lacoste, LEE, Wrangler, Riders, UGG, Ben Sherman, Nautica, J.Crew, Madewell, Teva, Rockport & Kipling and more!

Headquartered in Sydney Australia, True Alliance has offices and showrooms in all other major cities in the region - including Melbourne and Auckland.

Apparel & Fashion

Retail

True Alliance

David Smith

Nathan Baxter

Michael Welch

Grace Leadbetter

Andrew Davis

Clair Mortimer

James Williamson

Caroline Marvelli

Gertjan Hondebrink

Ishara Senevirtane

Roni Perlov

Alex Hutchins

The IT and Software Development team at True Alliance is responsible for maintaining and enhancing the company’s technological infrastructure, ensuring seamless operations across all departments. This team develops custom software solutions to optimize retail and distribution processes, supports users with technical assistance, and drives innovation to keep pace with industry demands, ultimately enhancing the customer experience with premium brands.

IT and Software Development

Marketing & Brand Management

Digital Marketing Team

Sales and Account Management

IT and Software Development

About

Team members

Other teams at True Alliance

Marketing & Brand Management

Digital Marketing Team

Sales and Account Management