True Alliance is one of the largest privately owned retailers, distributors and licensees of premium accessories, fashion, sports and outdoor brands in the Australian and New Zealand markets. 

True Alliance are the custodians of world-class brands such as Speedo, The North Face, Lacoste, LEE, Wrangler, Riders, UGG, Ben Sherman, Nautica, J.Crew, Madewell, Teva, Rockport & Kipling and more!

Headquartered in Sydney Australia, True Alliance has offices and showrooms in all other major cities in the region - including Melbourne and Auckland.

Apparel & Fashion

Retail

True Alliance

David Smith

Nathan Baxter

Michael Welch

Grace Leadbetter

Andrew Davis

Clair Mortimer

James Williamson

Caroline Marvelli

Gertjan Hondebrink

Ishara Senevirtane

Roni Perlov

Alex Hutchins

The Digital Marketing Team at True Alliance is responsible for driving online visibility and engagement for the company's premium brands through strategic digital campaigns. They manage eCommerce operations, coordinate customer relationship management (CRM) initiatives, and oversee digital content creation and design. Their efforts aim to enhance brand presence, optimize sales channels, and foster customer loyalty across the Australian and New Zealand markets.

Digital Marketing Team

Marketing & Brand Management

Sales and Account Management

Digital Marketing Team

About

Team members

Other teams at True Alliance

Marketing & Brand Management

Sales and Account Management