Dawn Eveleth-Phillips

Dawn Eveleth-Phillips is an accomplished User Experience Designer with extensive experience in both user-centric design and footwear design across various industries. Currently at True Fit Corporation since January 2020, Dawn focuses on personalizing online shopping experiences, including key work on Universal Guidance that enhances customer fit. Previous roles include shaping an immersive fitness experience at Hydrow, leading design for brands such as Sperry and Keds at Wolverine Worldwide and Collective Brands, and creating successful women's and children's footwear lines for companies like DC Shoes and Reebok. Dawn holds a BFA in Industrial Design from the Rochester Institute of Technology.