Amanda Wharton

Amanda Wharton is a seasoned digital marketing professional with extensive experience in leading and managing marketing activities across various sectors, including FinTech and retail. Currently serving as the Digital Marketing Lead at TrueLayer since March 2022, Amanda oversees the web team, conversion rate optimization, experimentation, paid digital activities, and SEO in the UK and EU markets. Previous roles include Digital Marketing Manager at Funding Circle UK, where Amanda managed digital marketing initiatives across the UK, Germany, and the Netherlands, and Digital Account Director at Havas, directing paid media strategies for major brands. With a strong background in media planning and account management at MullenLowe Mediahub Global, Amanda has honed skills in cross-channel media buying, campaign management, and brand building. Amanda holds a Master of Science in Management International Business from Durham University and a Bachelor's in Business Studies, Management and Marketing from Lancaster University, complemented by several certifications in digital advertising.