Mariela Ure

Mariela Ure currently serves as the Senior Vice President and Head of Enterprise Relationship Lifecycle Marketing at Truist, a position held since 2022, where the focus is on enhancing business outcomes through personalized marketing initiatives and data-driven insights. Previously, Mariela led the marketing strategy for Consumer and Small Business Banking at Truist, overseeing areas such as deposits and loans. Additional experience includes serving as Chief Marketing Officer at Universal Studios Hollywood from 2018 to 2022, and in various senior marketing roles at Wells Fargo and Bank of America, including SVP of Consumer Retail Bank Marketing Strategy and SVP of Brand Marketing, respectively. Mariela began the professional journey as a CRM Marketing Manager at Walt Disney World and holds a Bachelor's Degree in Business Administration and Management from Nova Southeastern University, along with a certification in Marketing Innovation from UC Berkeley's CMO Institute.