Michelle Cranston

Michelle Cranston (Wymer) has a diverse work experience spanning multiple industries and roles. Michelle'smost recent position was as the Director of Customer Growth at Trulioo, where they led and supported a global team responsible for expanding the company's technology within the existing customer base. Prior to that, they worked at AlidaCXM as an Account Director, focusing on growth within healthcare accounts in the Western US. Michelle was named Rookie of the Year in 2018 and consistently ranked as a top Account Director during their time at AlidaCXM. Before joining AlidaCXM, Michelle held various roles at Vorum RC, including VP of Direct Sales and Global Account Executive. Michelle also worked at SAP as a Sales Executive in the healthcare industry and at The Active Network as an Account Manager. Overall, Michelle brings a wealth of experience in customer growth, account management, and sales to their current role.

Michelle Cranston (Wymer) obtained a Diploma in Sales & Marketing Management, as well as certifications as a Certified Sales Executive and a Certified Marketing Executive from the UBC Sauder School of Business from 2015 to 2018. Michelle also completed several professional development workshops in Selling Skills and Sales Operations, including Executive Prospecting at Basho Strategies, Inc in 2009, SPIN Selling at Huthwaite in 2009, Customer Centric Selling at Customer Centric Selling in 2008, and Helping Clients Succeed at Franklin-Covey Institute in 2005. Michelle holds a Diploma in IT - Database Management - Honors from the British Columbia Institute of Technology, which they obtained from 2001 to 2003. Additionally, they earned a Bachelor's degree in Applied Science in Kinesiology from Simon Fraser University from 1995 to 2000. Michelle also has a certification in Learning GDPR from LinkedIn, though the date of attainment is unknown.