Vickie MacLean

Global Marketing Director at Trundl

Vickie MacLean has extensive experience in marketing and communications. Vickie is currently the Global Marketing Director at Trundl, an Atlassian Platinum Solution Partner. Prior to that, they served as the Global Communications Director at Andela, a global talent marketplace connecting companies with remote technologists. In their role, they built trust with leading companies and managed Andela's investor relationships.

Before their time at Andela, MacLean worked at Accenture, where they held multiple roles. Vickie served as the Global Social Media Lead for Accenture Operations and later became the Global Digital Marketing + Social Media Lead for Accenture Operations + Cloud. Vickie'sresponsibilities included managing social media channels and developing strategies for content marketing and paid campaigns.

Additionally, MacLean worked as a Digital Marketing + Social Media Contractor for Kindred (formerly VentureWeb), focusing on digital marketing and social media efforts. Vickie also served as the Global Director of Digital Marketing at BlackBerry QNX, where they developed and executed digital marketing plans and managed a team to implement new marketing automation software.

MacLean's experience also includes a role as the Head of Social Media at Toptal, where they developed and executed company-wide social media strategies. Vickie worked closely with content marketers to create digital assets and campaigns.

Earlier in their career, MacLean worked as a Digital Marketing + Social Media Contractor at Kindred and as the Global Digital Marketing + Social Media Manager at Accenture. In these roles, they managed various social media channels and implemented social media strategies.

Vickie began their career as the Marketing & Brand Manager for Zip.ca at Momentous, where they developed marketing and communications plans for the Zip.ca brand. MacLean also served as the Web Marketing Manager at Export Development Canada, where they contributed to the corporate website redesign project and implemented an SEO strategy.

Overall, Vickie MacLean has a strong background in marketing and communications, with a focus on social media, digital marketing, and strategy development.

Vickie MacLean has a diverse education history. Vickie began their studies in 1997 and completed them in 2002, earning a Bachelor of Arts with Major in Sociology from St. Francis Xavier University. In 2003, they obtained a certificate for completion of a single module in Public Relations: Theory and Practice from the University of Victoria. Vickie furthered their knowledge in marketing by completing a Professional Diploma from CIM | The Chartered Institute of Marketing in 2006-2007. Additionally, they obtained a Certificate in Cultural Studies from City, University of London during the same period. In 2008, they pursued a Diploma in Advanced Digital Marketing from CIM | The Chartered Institute of Marketing.

In addition to their formal education, Vickie has also obtained several certifications. Vickie earned the Confluence Fundamentals Badge from Atlassian in April 2023 and completed the Strategic Thinking certification from LinkedIn in November 2020. In July 2017, they completed the Lead Scoring Pathway certification from SiriusDecisions.

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Timeline

  • Global Marketing Director

    April, 2023 - present