Michael Patterson

Michael Patterson has a diverse work experience in the technology and retail industries. Michael is currently serving as the Vice President EMEA at TruRating since September 2022. Prior to this, they worked at Scalewise from March 2022 onwards as a Go To Market Business Development Advisor/Coach/Mentor. From April 2021 to September 2022, Patterson held the role of Senior Vice President at EDITED, a company focused on helping retailers optimize decision-making using data and automation. Before that, they were the Managing Director & SVP Sales - Europe, Middle East & Africa at DynamicAction (acquired by EDITED) from February 2017 to September 2022. Michael'searlier experience includes roles such as Vice President, Sales, EMEA at Bazaarvoice, Vice President, EMEA at M-Factor, Inc., Director, Retail Global Business Unit, Eastern Europe at Oracle Corporation, Director, Sales, EMEA at ProfitLogic (Acquired by Oracle), Sales Director, Business Intelligence at Siebel Systems, and CPG & Retail Vertical Lead at Prime Response.

Michael Patterson has a Bachelor of Arts degree with Honours (2:1) from the University of Stirling. Michael attended the university, although the specific start and end years are unknown. Prior to that, from 1987 to 1989, they attended Britannia Royal Naval College in Dartmouth, where they pursued a degree in General List. Additionally, Michael attended Royal Belfast Academical Institution, but no specific degree or field of study is provided. In terms of additional certifications, Michael obtained the Crucial Conversations - High stakes team management certification from VitalSmarts in August 2013. Michael also obtained the Command of the Plan certification from Force Management in February 2013 and the Command of the Message certification from Force Management in February 2012.