Edwyn van Rooyen

Edwyn van Rooyen is a seasoned executive with significant expertise in operations, strategy, and innovation across various industries. Currently serving as Chief Operating Officer at Trust Alliance Group, Edwyn focuses on enhancing operational strengths and utilizing data, technology, and AI to improve outcomes for vulnerable consumers. Previous roles include Strategic Advisor at Toolagen, where Edwyn led a team to create sustainable products, and Chief Executive Officer at T-Cup, where rapid growth was achieved in the HealthTech sector through the development of an AI-driven wellbeing tracker. Edwyn also has experience as an Advisor and Investor at HeadsUp Technologies, a Director at Verisk, and as a Strategic Business Consultant for Trust Alliance Group, emphasizing efficiency and scalability through technology integration. Academic qualifications include a Certificate in Blockchain Strategy from the University of Oxford and an MBA from the University of East Anglia.