Nigel Apperley MBA

Nigel Apperley MBA has extensive experience in the field of e-commerce and digital marketing. Nigel has held various leadership positions in a range of companies, showcasing their expertise in driving online sales and improving business performance.

Nigel's career started in 1999 when they founded and served as the CEO of InternetDirect, a successful online retailer of digital cameras. Under their leadership, the company experienced significant growth and secured funding from investors.

Nigel later joined Nomatica SA as a Director in 2004, where they successfully reorganized warehousing and after-sales service operations, resulting in increased efficiencies and reduced headcount. Nigel's strategies and negotiations led to a substantial reduction in order processing time and a significant increase in warehouse capacity.

Moving forward, Nigel held various notable roles in e-commerce, including being the European E-Commerce Specialist at Canon Europe Limited and the Interim Head of E-Commerce at WWRD United Kingdom Ltd, a global luxury brand. In these positions, they were responsible for driving digital marketing activities, overseeing SEO and PPC campaigns, managing agencies, and growing the e-commerce business.

In 2011, Nigel became the Global Head of E-Commerce at Slendertone, a leading provider of products focused on improving muscle tone and body shape. Nigel managed e-commerce and digital marketing activities across multiple countries and brands, overseeing 12 websites and 12 mobile sites.

Nigel also has experience as an e-commerce consultant at Alghanim Industries and served as the Head of E-Commerce at Kwik-Fit (GB) Ltd, where they played a vital role in implementing effective online strategies.

In 2014, Nigel founded TRUSTist, a company that leverages reviews and testimonials to enhance businesses' visibility in Google search results. As the CEO of TRUSTist, they utilize structured data to generate stars in Google search results and provide important information about businesses to Google.

Additionally, Nigel has been involved in industry associations, such as the Approved Franchise Association, where they served as the Deputy Regional Chair for Yorkshire and The North East.

Overall, Nigel's work experience highlights their strong leadership abilities, expertise in e-commerce and digital marketing, and the ability to drive business growth.

Nigel Apperley obtained their Master of Business Administration (MBA) degree in Business Administration and Management, General from Cranfield School of Management. Nigel completed their studies there from 1999 to 2002.