Verena Maria Mai

Verena Maria Mai has a diverse and extensive work experience in the field of marketing and business development.

Verena Maria started their career in 2008 as a Sales Manager at Campus Group, where they worked until 2010. Verena Maria then joined Splashline Event- & Vermarktungs GmbH as a Regional Sales Manager for a brief period.

In 2012, Verena worked at Swarovski in two different roles. Verena Maria was part of the Project Team "Employer Branding" and also implemented the "HR Cockpit" project.

Verena's entrepreneurial journey began in 2014 when they co-founded UNIspotter, a mobile app-based international student recruitment marketplace. Verena Maria successfully raised €1 million funding and grew the business to 25K monthly active users within a short period.

Verena Maria then worked at the Austrian Embassy in 2013, focusing on international trade and providing support to Austrian companies interested in exporting to Israel.

In 2018, Verena took up the role of Growth Manager at HappyMed GmbH, where they focused on product development and marketing, specifically optimizing user experience for activation, conversion, and retention.

Verena Maria also served as the Head of Marketing at [credi2], a FinTech Scale-Up, from 2018 to 2022. During their tenure, they played a vital role in positioning [credi2] as a leading expert in the Buy Now Pay Later (BNPL) and subscription sector and generating reach and warm leads through engaging content and cross-media campaigns.

In their most recent role, Verena joined Tset as the VP of Marketing in 2023.

Verena Maria Mai has a solid educational background in the field of business administration and entrepreneurship. Verena Maria started their academic journey at WU (Vienna University of Economics and Business), where they pursued a Bachelor of Science degree in Business Administration from 2007 to 2012.

After completing their bachelor's degree, Verena joined SKEMA Business School in 2013 and 2014 for their Master's degree in Entrepreneurship & Innovation. During their time at SKEMA, they honed their skills and knowledge in the field, acquiring a strong foundation for their future career.

Committed to further enhancing their expertise, Verena enrolled in the European Innovation Academy in 2014 for a summer program called "Extreme Accelerator." This program focused on entrepreneurship and allowed Verena to delve deeper into the subject, expanding their entrepreneurial perspectives even further.

In addition to their formal education, Verena also obtained a certification as a Business Trainer from the Institute for Business Education at Vienna University of Economics & Business in May 2014. This certification enhanced their abilities to effectively train and educate individuals in the business sector.

Overall, Verena Maria Mai's educational history demonstrates their dedication to building a strong academic foundation in the fields of business administration and entrepreneurship, enabling their to thrive in their future professional endeavors.