Franziska Aydt is a well-experienced freelance User & UX Research Expert with over 6 years of market and user research experience. Franziska has held roles such as Senior User Experience Researcher at TUI, User Research Manager at Vimcar, and Consultant at Mercedes-Benz Consulting GmbH. Franziska also has experience as a Bachelor Student and Working Student Research, and has completed practical projects and internships in the field of qualitative market research. Franziska holds a Bachelor of Applied Science degree in Market Research & Consumer Psychology from Pforzheim University.
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