Shona Ferguson

Shona Ferguson is an accomplished CRM professional with extensive experience in marketing and customer relationship management. Currently serving as a CRM Consultant at Shona Ferguson Consultancy Ltd since January 2019, Shona also holds the position of Senior CRM Manager at TUI, where involvement includes developing a multi-channel customer contact strategy and crafting a five-year CRM marketing plan. Previous roles include CRM Manager at New Look, where Shona defined eCRM strategies, CRM and Loyalty Manager at Sportech, Marketing Executive at Ladbrokes, and Marketing Assistant at Woolworths. Shona holds a B.Bus.Sci degree in Marketing and Economics from the University of Cape Town, completed in 2006.